Wisconsin Vision Danny Gokey TV Commercials Start Today and You Can Meet Danny

Two 30-second television commercials for Wisconsin Vision starring former American Idol finalist and new country music recording artist Danny Gokey begin airing this week. Wisconsin Vision has also launched a Facebook sweepstakes to win a chance for a meet and greet with Gokey in early June for the winner and five guests.

The TV commercials, available at Wisconsin Vision’s web site wisconsinvision.com, will appear on Ch 6 WITI-TV, Ch 12 WISN-TV and Time Warner cable and run through the end of the year. These are the first newly produced TV commercials for Wisconsin Vision in nearly 15 years. In one commercial, Gokey dreams of a wife, who happens to be an optometrist, baby and dog all wearing glasses and being surrounded by a sea of eye wear choices. He envisions this all so clearly because Wisconsin Vision’s hi-definition digital lens process, which provides the most accurate vision available anywhere. The second commercial depicts Gokey noticing a tiny detail about his concert sound man who is on the opposite end of a performance hall. Gokey is able to see this thanks to his Wisconsin Vision glasses.

An outdoor billboard campaign also starts this week with two creative executions that will be rotated over 20 locations in the Milwaukee area. The marketing campaign was conceived and produced by Meyer & Wallis based here in Milwaukee.

Wisconsin Vision has also scheduled Gokey for a store appearance open to the public in early June and later that day one lucky fan will win the opportunity for a private meet and greet with Gokey and five guests. Fans can enter the Meet Danny Gokey sweepstakes at Wisconsin Vision’s web site or Facebook page Facebook.com/WisconsinVision or Twitter page @WisconsinVision.

The state’s largest independently-owned optical company announced their two-year relationship with Gokey in early March. The agreement is Wisconsin Vision’s largest ever marketing investment and first use of a celebrity spokesperson.

Wisconsin Vision has 21 Wisconsin locations and operates 6 locations in Illinois and Indiana as Heartland Vision. Family-owned and founded in 1979, brothers Paul and Andy George are principals. The company is also managing partner of Chicago-area Eye Boutique, with 7 locations. Wisconsin Vision carries the largest selection of frame styles of any competitor with more than 2,000 choices at every location. Licensed Doctors of Optometry perform all eye exams while lab professionals make lenses using the industry’s most advanced equipment at LBC Optics, also owned by the George family. Wisconsin Vision, Heartland Vision, Eye Boutique and LBC Optics currently employ approximately 200 employees.