Four Brookfield Spas, Beauty Service Providers Offering Discounted Services Throughout October in Honor of Breast Cancer Awareness Month

Effort features 31 Days of $31 beauty and wellness

Four Brookfield businesses are raising funds and discounting popular beauty services during the month of October as part of a nationwide initiative called Pretty in Pink. They are among 16 facilities in Southeastern Wisconsin that are participating in the effort, and include: ANEW Skin & Wellness (19265 W. Capitol Drive); Metamorphosis Salon & Day Spa (15655 W. North Avenue) and VICI Capilli Salon (Brookfield Square – 95 N. Moorland Road).

The Pretty in Pink campaign, which is held annually in October to support Breast Cancer Awareness Month, benefits Bright Pink in 2009. Bright Pink is the only national non-profit organization with an exclusive focus on the prevention and early detection of breast and ovarian cancer in high risk, young women.

Each one of the more than 100 spas and salons that participate in Pretty in Pink nationwide makes a contribution of $199 to Bright Pink, and provides their services at deeply discounted fees to raise awareness for the charity. During Pretty in Pink, created and implemented by PrettyCity.com, consumers may select from offers of contemporary beauty services for just $31 that include posh pedicures, 60-minute massages, European facials, haircuts and color, eyelash tinting, Brazilian bikini waxing as well as skin-saving microdermabrasion and photo facials.

Consumers may log on to www.prettycity.com/pink to browse participating locations and their $31 services, as well as to make additional donations to support Bright Pink.

Since 2007, the Pretty in Pink campaign has raised $20,000 every year for its charity partners. It began in 2005 with 31 participants that raised $600.

Pretty in Pink expanded into the Milwaukee market in 2007 with two participants, grew to five last year and more than doubled that number this year.

“Milwaukee is a thriving area, far too often overlooked in national campaigns, and we wanted to spotlight this pretty city by expanding the program in Greater Milwaukee,” said PrettyCity.com founder, Carolyn Brundage. “We’re thrilled with the new partners that have joined this project to support Bright Pink fundraising as well as help build buzz for BCA Month by generously and deeply discounting their services.”