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Tuesday

February 2010

9

Brookfield's Reardon: How To Avoid A Bernie Madoff Scam

Bernard Madoff’s alleged Ponzi Scheme stands as an example of how the financial services industry has failed to protect the best interests of consumers. It highlights the increased need for consumers to proceed cautiously when working with an advisor and the importance of asking pointed questions before hiring a professional.

 

“As the post-Madoff era begins and the federal government and industry regulators decide the best course of action to protect consumers, people need to ask the right questions of an existing and potential advisor,” said Kevin Reardon, CFP, President of Shakespeare Wealth Management, Inc. in Brookfield. “There are several key pieces of information every consumer should know before entering this professional relationship.”

 

Reardon is a member of the National Association of Personal Financial Advisors (NAPFA), the country’s leading association of Fee-Only financial advisors. He encourages consumers to take the time to get to know an advisor and gauge his or her commitment to placing clients’ needs first, recommending the following steps:

 

• Find out how the advisor and his or her firm are compensated. Fee-Only compensation has the fewest conflicts of interest, but there are other acceptable methods as long as full disclosure takes place up front. It’s important to know if an advisor will make additional money if you follow certain recommendations.

 

• Always know where your money and securities are actually held. Most reputable advisors will use an unaffiliated custodian for the safe keeping of your assets. This simple check and balance could have saved the Madoff investors millions by bringing the problem to the forefront earlier.

 

• Legally, all clients are entitled to a copy of the firm’s Form ADV Part II or brochure. It’s a compliance document that can be pretty dry but it holds a lot of important information and, ultimately, it shows that the firm is registered with the SEC or state.

 

“NAPFA and the Fee-Only advisor community are hopeful the new administration, the SEC and other regulatory bodies will enact thoughtful regulations to protect consumers,” added Reardon. “However, consumers should also take these simple steps to help protect themselves.”

 

Consumers can access a Financial Advisor Checklist and Financial Advisor Diagnostic on the NAPFA web site by visiting www.NAPFA.org and clicking on the Tips and Tools button in the Consumer Information section. The Diagnostic tool includes an answer key to help consumers understand NAPFA’s recommendations for the most appropriate answers to questions.

 

About Shakespeare Wealth Management

Shakespeare Wealth Management provides unbiased financial solutions to successful individuals, businesses and organizations. We are a Fee-Only™ Registered Investment Advisor committed to helping you and your family to achieve its goals. Shakespeare will assist you in managing all aspects of your Wealth, including: Investment Management, Financial Planning, Estate Planning, Tax Management, Insurance Planning & Review, Charitable Planning, and Succession Planning.


A gala evening

Join the Elmbrook Education Foundation for its Games for Grants fundraising dinner on Feb. 28 at the Sharon Lynne Wilson Center for the Arts. The event features a catered meal, auction, gold exchange and much more. 

Details on the event | RSVP

Who will be next mayor?

Check out our special mayoral election page for candidate profiles, biographies, coverage of key issues and all the information you need to help you cast your ballot for the next mayor of Brookfield.

Photo galleries

Greater Metro Meet

 Brookfield grapplers took to the mats at the conference meet and we've got shots from the event in this photo gallery.


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Marquette University

Marquette salutes
local honor students

Marquette University and BrookfieldNOW.com are proud to salute the outstanding students who have made the honor rolls at our local schools. Click on a student's name for a printable honor roll certificate. Go to the honor rolls page.

Prep hoops central

Are you a basketball fanatic? Check out our prep basketball page for power rankings of 42 teams, a forum, and much more.

Elmbrook Prep Sportlight

Prep Sports SpotlightThe sports season is in full swing at Brookfield Central and East high schools and, if you're a prep sports fan, we'll have you covered in basketball and more!

Stories: NOW staff's prep coverage
Stories: JS Online's metro area prep coverage

Spotlight on Brookfield
Sky's the Limit Sky's the Limit
NOW sports writer Tom "Sky" Skibosh gives his take on the prep sports scene:
 
EBHS Unleashed EBHS Unleashed
The Elmbrook Human Society shares animal tales:
 
Every School Every Week Every School Every Week
Learn what's going on in Brookfield's public and private schools.
 
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Find out where the cheapest gas is being sold in Brookfield.
 
Family Watchdog Family Watchdog
Use the interactive map to see where sex offenders live and work in Brookfield.
 
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Find out how much your neighbors are giving to the candidates.

Data Warehouse: More searchable databases

 

Groving Reporter

The Groving Reporter
Reporter Julie Ann Marra profiles Elm Grove people, places and things in her column.
Latest column: Teamwork, cookies and games bring Scouts closer to awards (2/4)

 

Spotlight on Waukesha County

The Fur (& Feather!) Flyer The Fur (& Feather!) Flyer
The Humane Animal Welfare Society describes its efforts:

 

Close to Home
Lorayne Ritt spotlights Waukesha County's nonprofit community: Elmbrook Education Foundation Ladies' Night Jan. 28 | Photos from this event

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