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Milwaukee's progress towards a cure for cancer

Jan. 14, 2011

Over 40 local businesses are coming together in a grassroots manner to raise awareness for some exciting cancer research taking place at Aurora St. Luke's Medical Center.


Available in only a few places in the world, the Young TIL clinical trial and immunotherapy research is saving lives and poised to revolutionize the treatment of cancer. Milwaukee holds a unique leadership position in this technology, translating into huge economic development benefits for Milwaukee as a region with the research's forward progress.


“We’re excited to be working with Gravity Marketing, over twenty volunteers and countless partnering organizations to potentially save the lives of melanoma patients that might have no other options” said John P. Hanson, M.D., medical director of immunotherapy, at Aurora St. Luke’s Medical Center.


An event, theIDEAraiser: a global journey for cancer research, has been scheduled for Thursday, February 17, 2011 from 5:00-9:00pm at the Historic Pritzlaff Building.


•The event is free and open to the public


•Global cuisine prepared and donated by Maxie's Southern Comfort, Blue's Egg Restaurant, Old Town Serbian Gourmet Restaurant, Shully's Cuisine, and Good Life Catering.


•Beverages donated by Great Lakes Distillery, Milwaukee Brewing Company, and Jimmy Luv's Bloody Mary Mix


•An exciting fashion show by Londonberry Fashion Group


•Bollywood, Zumba, Latin, and other dance performances


•Numerous informational displays featuring the latest advances in immunotherapy


•RSVPs are required by visiting


Clinical Trial & Immunotherapy Information

Regardless of their ability to pay, the Young TIL melanoma trial is currently available to patients diagnosed with stage 4 metastatic melanoma. With the latest study showing a success rate around 50%, this trial is giving hope to patients that have been failed by chemotherapy and radiation. Complete qualification criteria, additional information on immunotherapy and a video presentation of the Young TIL Clinical Trial are available at


About theIDEAraiser

The event and campaign is a cooperative effort between Gravity Marketing, The Aurora Foundation, countless volunteers, and many organizational partners to raise awareness for the current treatment available to melanoma patients as well as rally support for the expansion of world class treatment and research in the Milwaukee area.


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