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Three memory care sites pitched

Developers say demand is present

May 30, 2012

For a night at least, the city of Brookfield Plan Commission seemed to become the "Brookfield Assisted Living Commission."

In all, more than 170 beds for assisted-living care were proposed last week, apparently to address an unsatisfied demand for such a service.

"Is this just a coincidence or is there something going on in Brookfield?" quipped Alderman Mark Nelson.

The developers all say there's need for such facilities in the area.

Applewood Senior Living

Of the three, Greg Patrauski's proposal to build a 28,000-square-foot, 48-bed memory care facility is the furthest along in the city's planning process.

Named Applewood Senior Living, the building would be in the 2800 block of Calhoun Road, next to The Ponds of Brookfield ice arena.

"It's very central in terms of the entire city. It's a very easily accessible site," he said.

The proximity to Elmbrook Memorial hospital would be a benefit to the seniors with dementia or Alzheimer's who would be staying there, making emergency care and physical therapy easy to access.

Some concerns have been raised by residents about added traffic to Calhoun Road, something city officials have dismissed.

"I don't think (we) could have picked a more low-volume plan," Alderman Gary Mahkorn said.

Patrauski brought forward a revised outline of his plan, having worked with the city to change some of the physical attributes and logistical plans for the project.

He said he's glad to be farther along than the others presenting plans.

"Like anything, when you build too much of something too quickly, that is definitely a concern," he said.

"We've worked very hard to (be first). We want to move forward and want to be first working in the community and hopefully having a positive impact."

The Common Council is set to review the plans June 5.

Silverado Senior Living

Silverado Senior Living, a California company, brought forward a plan for a single-story, 100-bed, 48,000-square-foot memory care facility in the 1100 block of Davidson Road.

Plan Commissioners listened to preliminary plans for the project last week. A public information meeting was held to present the project to the community and solicit residents' feedback.

Silverado would be located in a residential neighborhood, differentiating this project from the others proposed last week. Its building would be subject to height restrictions and other city codes reflective of the neighborhood setting.

If the proposal continues through the city's approval process, a formal public hearing on a conditional-use permit would eventually need to be held and the Common Council would need to give its approval to the plan.

Brookfield Elderly

New Berlin developer Brookfield Elderly will need to go through a slew of steps to move forward its plans for a 15,000-square-foot facility with 25 beds for memory care.

The facility is proposed for the 400 block of Calhoun Road, and the parcel would have to be rezoned and conditional-use permits would be needed.

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