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Starbucks looks to replace Burger King in Town of Brookfield

March 5, 2014

The Burger King at 17980 W. Bluemound Road would give way to a Starbucks under a proposal approved by the town of Brookfield Plan Commission last week.

The Town Board will not have to approve the plan, but some of the details will be reviewed by the town's Architectural Design Board on March 12.

Town Zoning and Planning Administrator Gary Lake said he has not heard what the timeline for the project will be, or whether Starbucks has secured a lease with the property owner. Starbucks media relations did not return requests for comment. Phil Golding, who represented Starbucks at the Plan Commission, would not comment beyond what he said in the meeting.

During the meeting, Golding said Starbucks has been looking at the site for a year, but has not been "very public" about it. The store is being designed by NORR, an architecture firm that has designed other Starbucks stores.

The proposal includes a conference room available for reservations and an outdoor seating area.

"It creates an inviting atmosphere, and that's what we want in our stores," Golding said of the patio.

The plans also include a full-menu drive-thru. This concerned some members of the Plan Commission, who worried about the traffic at the drive-thru piling up onto Woelfel Road, as it sometimes does now at Burger King.

Lake said Burger King sees upward of 100 cars at its drive-thru at lunchtime. Starbucks is expected to generate about the same amount of traffic at its peak time, in the morning.

But Commissioner Eric Halbur said he thought there would be less of a back-up at Starbucks because of the quicker order speed. Golding said it takes an average of 26 seconds for Starbucks to serve a coffee.

"Burger King couldn't fry a pickle in 26 seconds, so there's no way this could be any worse," Halbur said.

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