Personal injury law firm finds business booming

You won't see attorney Jon Groth touting his expertise in personal injury lawsuits in television commercials with celebrities standing at his side.

Still, the Milwaukee native's reputation and knack for litigating intricate cases has brought growth to the law firm he started last year with his wife, Erin.

In nine short months, Groth hired four full-time employees and moved from one basement office to another basement office before settling into his new Bluemound Road location (with windows, he notes) in September.

It's rare for start-up businesses to see that kind of growth, but perhaps even more rare in the world of personal injury litigation, where revenue comes in the form of contingency fees from settling sometimes lengthy cases.

"You might not get a settlement for two or three years, and all the while we are fronting all the costs for that client," he said. "The growth plan was to wait until we had some money and then move on, but in the first nine months we have been swamped with new clients and new cases."

After graduating from Marquette Law School in 2000, Groth developed a talent for handling complicated cases while working for law firms in Milwaukee and Chicago.

"Cases that other attorneys can't or won't handle, they refer them over to us," he said.

Much of Groth's caseload has come from referrals, but he's also among the most-reviewed personal injury attorneys in the state on websites.

That has become a recipe for fast success.

"This is where we thought we would be in five years," he said. "We didn't expect it to happen this fast at all."

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JUST THE FACTS

BUSINESS: Groth Law

ADDRESS: 13035 W. Bluemound Road, Suite 205

PHONE: (877) 375-7001

OWNER: Jon Groth

TYPE OF BUSINESS: personal injury law

ONLINE: grothlawfirm.com