Dog training that goes beyond sit and stay
Dog's Best Friend helps owners, pets build bonds
In more than 25 years in business, Chas Rooney estimates he's trained about 7,000 dogs - and twice as many canine owners.
"It's not enough to get dogs to listen to me," said the proprietor of Dog's Best Friend. "Trainers must have well-developed people skills as well, so they can reach dog owners and communicate to them how they can get the most out of relationships with their pets."
With no two personalities alike - be they dog or human - Rooney long ago shunned cookie-cutter training methods in favor of a customized, reinforcement-based approach.
"I use variations and combinations of five reinforcement methods," he said. "Positive involves giving dogs treats, toys or anything that will make them want to obey; neutral is repetitive conditioning, like homework; assertive is catching the dog in the act of committing a small mistake and correcting it on the spot; preventive teaches the dog to recognize 'no;' and negative is something that will cause a dog discomfort, like a choke collar or spraying water in its face. One should only own a dog to love it, so I only use negative reinforcement as a last resort, in case a pet is violent or prone to running out in the street and endangering itself. "
Dog's Best Friend conducts obedience classes in both group and private settings, and also offers specialty courses that include training dogs to perform tricks, hunt and carry out search and rescue missions.
The classes are offered daily - a fact, Rooney said, that further distinguishes his Brookfield-based business from the competition.
"Unlike most dog trainers, Dog's Best Friend is a full-time, professional dog-training facility," he said. "This is my career. Because it's all I do, I can train better and faster than those who only train on the side.
"Once a pet's been trained, their personality comes to life and the owner can experience an incredible relationship that involves so much more than just walking their dog and cleaning up after it."
If you would like to suggest a business to be featured in the Business Spotlight, send an e-mail to firstname.lastname@example.org or call (262) 446-6643.
JUST THE FACTS
BUSINESS: Dog's Best Friend
ADDRESS: 150 Janacek Road, Brookfield
PHONE: (414) 476-5511
OWNER: Chas Rooney
TYPE OF BUSINESS: animal care
PEARLS OF WISDOM: "The potential relationship between humans and dogs is awe-inspiring when proper, clear and simple, intuitive training and communication is taught, learned and put in place."
- Business Spotlight: Bar Stars Bartending aims to put party hosts at ease
- Brookfield Business Spotlight: Hairstylist brings an art background to her work
- Business Spotlight: A hobby became a business for yarn shop founders
- Business Spotlight: FirstLight Home Care
- Brookfield Business Spotlight: Alli Troutman's veterinary clinic strives to be a place animals love
- Business Spotlight: A love of art and a love of space inspired architect's career choice
- Business Spotlight: Quilt shop was an opportunity they couldn't pass up
- Business Spotlight: Friends combined their talents to found Snapdragon Flowers of Elm Grove
- Business Spotlight: Family roots run deep at Biloba Brewing Co.
- Business Spotlight: Sheri Bauer wants to heal others like she healed herself
- Business Spotlight: Wayde Peronto's business takes pictures, and gives back
- Business Spotlight: North Star Catering takes the restaurant into the community
- Business Spotlight: A Savvy Bride in Brookfield strives to make a perfect day
- Business Spotlight: Jamie Durner sought fulfillment, and now helps others do the same
- Brookfield Business Spotlight: At the Fun Kids Dentist, the fun starts at age 1
- Early calling led to a practice in counseling
- Brookfield and Elm Grove Business Spotlight: Demand is strong at Self Storage of Goerkes Corners
- Business Spotlight: 3 realtors in 3 communities broadens the appeal
- Business Spotlight: Bowling is about families, including the Posnanski family at Bluemound Bowl
- Business Spotlight: Workout efficiency is stressed at Fitness Revolution