Dog training that goes beyond sit and stay
Dog's Best Friend helps owners, pets build bonds
In more than 25 years in business, Chas Rooney estimates he's trained about 7,000 dogs - and twice as many canine owners.
"It's not enough to get dogs to listen to me," said the proprietor of Dog's Best Friend. "Trainers must have well-developed people skills as well, so they can reach dog owners and communicate to them how they can get the most out of relationships with their pets."
With no two personalities alike - be they dog or human - Rooney long ago shunned cookie-cutter training methods in favor of a customized, reinforcement-based approach.
"I use variations and combinations of five reinforcement methods," he said. "Positive involves giving dogs treats, toys or anything that will make them want to obey; neutral is repetitive conditioning, like homework; assertive is catching the dog in the act of committing a small mistake and correcting it on the spot; preventive teaches the dog to recognize 'no;' and negative is something that will cause a dog discomfort, like a choke collar or spraying water in its face. One should only own a dog to love it, so I only use negative reinforcement as a last resort, in case a pet is violent or prone to running out in the street and endangering itself. "
Dog's Best Friend conducts obedience classes in both group and private settings, and also offers specialty courses that include training dogs to perform tricks, hunt and carry out search and rescue missions.
The classes are offered daily - a fact, Rooney said, that further distinguishes his Brookfield-based business from the competition.
"Unlike most dog trainers, Dog's Best Friend is a full-time, professional dog-training facility," he said. "This is my career. Because it's all I do, I can train better and faster than those who only train on the side.
"Once a pet's been trained, their personality comes to life and the owner can experience an incredible relationship that involves so much more than just walking their dog and cleaning up after it."
If you would like to suggest a business to be featured in the Business Spotlight, send an e-mail to email@example.com or call (262) 446-6643.
JUST THE FACTS
BUSINESS: Dog's Best Friend
ADDRESS: 150 Janacek Road, Brookfield
PHONE: (414) 476-5511
OWNER: Chas Rooney
TYPE OF BUSINESS: animal care
PEARLS OF WISDOM: "The potential relationship between humans and dogs is awe-inspiring when proper, clear and simple, intuitive training and communication is taught, learned and put in place."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Skateland, jut beyond Brookfield, proves an enduring attraction for a fun night out
- Business spotlight: Brookfield dry cleaner emphasizes efficiency and economy for customers
- Business Spotlight Employees make Brookfield's Half Price Books work in a changing literary world
- Business Spotlight: Shoe Carnival's goal is to make shopping fun
- Brookfield Business Spotlight: Chiropractor takes a full-body wellness approach
- Brookfield business sells, buys 'gently used' children's goods
- Business Spotlight: Return Engagement
- Grasch's continues its family tradition of quality groceries
- Brookfield promotional business advocates useful items, not trinkets
- Company helps people, businesses save on energy
- Karate American encourages healthy body, mind
- Fazio's chocolate shop a second chance at happiness
- Local art gallery boasts diversified collection
- Ballet school helps students move with grace, confidence
- Enhancing Light Cosmetic Laser comes to Elm Grove
- Matt Schultz's search for a franchise was led by the heart
- Retirement just didn't pan out for Pro Cast's owner
- Halen Homes young, but making mark
- Freedom Physical Therapy triples clinic size
- Drove over your cell phone? CPR may help