Chiropractor will live the Olympic dream

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Jennifer Frahm

Matt Frahm, CEO of Pinnacle Chiropractic in Brookfield, will work at the 2012 Olympic Games in London this summer, assisting the USA wrestlers as a member of the Wellness Advisory Council.

Jennifer Frahm

Matt Frahm, CEO of Pinnacle Chiropractic in Brookfield, will work at the 2012 Olympic Games in London this summer, assisting the USA wrestlers as a member of the Wellness Advisory Council.

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Matt Frahm admits he wasn’t the best wrestler growing up.

Certainly no Olympian.

“I wrestled in high school, but I was terrible,” joked Frahm. “I guess it’s not what God created me to do. I can be the doctor for the wrestlers.”

As a member of the Wellness Advisory Council, which is comprised of 100 doctors nationwide, that’s exactly what he does.

And come this summer, Frahm, a Maximized Living doctor and the CEO of Pinnacle Chiropractic in Brookfield, will be at the Olympic Games with the USA Wrestling team. He’ll be there as an official team chiropractor.

Through the Wellness Advisory Council, the doctors provide chiropractic care, nutrition, exercise and mental-conditioning programs to prepare athletes for national and international competition.

He travels to a couple of international meets a year — he went with Team USA for the 2010 Pan Am Games in Monterrey, Mexico — and others across the country and state.

Most recently, Frahm helped out at the Dominate the Dells tournament in Wisconsin Dells earlier this month and, in preparation for the Olympics, he was at a training conference last weekend in Orlando.

That brought Frahm, who grew up in Merritt Island, Fla., back to his hometown.
He earned his bachelor’s degree in nutrition at the University of Florida and while he had plans of going to medical school, he had a change of heart and went to Palmer College of Chiropractic where he graduated valedictorian.

While at Florida, he met his wife, Jennifer, a Waukesha native, who works as the office manager at Pinnacle Chiropractic. Jennifer, an Olympic-caliber gymnast growing up, will join her husband in London, a city the two already visited for pleasure.

“We’re excited to go back,” said Matt Frahm, who will also work at the FILA Junior National Championships April 13 to 15 in Madison. “(The Olympics) will be a completely different setting. It’s just an amazing opportunity.”

The Olympics are exciting for Frahm, but for him, it’s simply about helping his patients or athletes through Maximized Living.

“Being a part of the Advisory Council, it’s cutting edge, and I love that it trickles into my patients who can get world-class care that you won’t find anywhere else,” he said. “It’s really helped our clinic.

“I love what I do and am very blessed to be in Brookfield and be a resource for wellness in our community.”