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Business Notes: July 24, 2014

July 17, 2014

Health fair to be hosted

by Bryant & Stratton

Bryant & Stratton College, at 10950 W. Potter Road, Wauwatosa, is hosting a healthy family fair from 10 a.m. to 1 p.m. Saturday, July 26.

The fair will feature a virtual texting while driving simulator that will illustrate the dangers of distracted driving.

The Wauwatosa Police and Fire departments, Children's Hospital of Wisconsin, Safe Babies Healthy Families of Waukesha, Pure Family Chiropracti, and other groups and organizations will be represented.

Events include Zumba dance demonstrations from the Wisconsin Athletic Club, drawings for Wisconsin State Fair tickets and Mayfair Mall gift cards, as well as a live radio remote from 99.1 FM WMYX.

The fair is free and open to the public. Demonstrations and exhibitors are appropriate for all ages.

MCW, coalition to promote breastfeeding at work

The Medical College of Wisconsin has received a one-year, $150,000 grant from the W.K. Kellogg Foundation to increase breastfeeding support for nursing mothers in low-income populations who are returning to the workforce.

Earnestine Willis, M.D., M.P.H., professor of pediatrics and and director of the Center for the Advancement of Underserved Children at MCW, is the primary investigator on the grant.

Breast milk is widely acknowledged to be the most complete form of nutrients for infants, and the benefits are well documented. However, in Wisconsin's low-income families, in particular families of color, breastfeeding rates are significantly below the statewide average and below goals set by the Healthy Wisconsin Leadership Institute. The Institute is an education and training resource supported by MCW and the University of Wisconsin School of Public Health.

The Breastfeeding-Employer's Supported Time Project is designed to improve the health and nutrition of infants by increasing the length of time they are breastfed by working mothers. The African American Breastfeeding Network and MCW will partner with academic partners, coalition members, community and health organizations and businesses to achieve that goal.

Ultimately, the project is designed to increase lactation support for nursing mothers who are returning to work, and to change social norms, expectations and assumptions regarding breastfeeding in Milwaukee County.

Excessive sitting erases exercise, study says

Cardiologists at the Medical College of Wisconsin and University of Texas Southwestern Medical Center have found that sedentary behaviors may lower cardiorespiratory fitness, and sitting for several hours may negate a brief period of exercise.

The findings are published in the current online edition of Mayo Clinic Proceedings, at mayoclinicproceedings.org/.

Sedentary behaviors include low-energy behaviors such as sitting, driving and lying down. Researchers in the study evaluated data from men and women (and children) between the ages of 12 and 49 with no known history of heart disease, and measured their daily activity levels, as well as the amount of time spent in sedentary behaviors.

Fitness was estimated using a treadmill test, adjusted for age, gender and body mass. Ultimately, the findings demonstrate that six hours of sitting negates the benefit of one hour of exercise.

This study was funded with support from the National Heart, Lung and Blood Institute, the American Heart Association, and an unrestricted endowment provided to Dr. Jarett Berry by the Dedman Family.

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