The city of Brookfield's Plan Commission next week will discuss for a second time plans for a new U.S. Cellular retail store along Bluemound Road.
U.S. Cellular plans to build a new standalone store at the Brookfield Fashion Center on Bluemound Road, east of Calhoun Road, but a rezoning is necessary because the building location doesn't meet the proper setbacks from Bluemound and Thomas Lane.
The building, which will be about 4,500 square feet, was part of initial plans for the shopping center in the mid-1980s, but was never constructed. Since the original plans were developed, the Wisconsin Department of Transportation has acquired land at the site, and the building now cannot meet the 100-foot setback requirements.
The building would be about 80 feet from Bluemound and 60 feet from Thomas on the shopping center's southeast side.
The Plan Commission and Common Council now will vote on establishing the new zoning, called a modified suburban overlay, which would allow the closer setbacks.
The rezoning would cap the square footage, allowing developers to build only a one-story, standalone building on the site, said Dan Ertl, the city's director of community development.
When asked at a public hearing Tuesday why U.S. Cellular didn't pick an existing store for its new location, representative Tom Stacey of Eppstein Uhen Architects said the company wanted to create a standalone "flagship store" in the area.
The store would employ six to eight people, and would operate from 9 a.m. to 9 p.m.
The Brookfield Fashion Center houses about two dozen tenants in three buildings on a 20-acre site.
NEXT STEP
WHAT: Plan Commission discussion on rezoning for U.S. Cellular store at Brookfield Fashion Center
WHEN: 6:30 p.m. Monday
WHERE: City Hall, 2000 N. Calhoun Road
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