Custom-fit lenses give second life to frames
The Lens Kiosk offers customers specialized service
Scott Ihlenfeld's customer service goal is as clear as the eyeglass lenses he sells.
"Our unique business allows us to be transparent with patients," said Ihlenfeld, owner of The Lens Kiosk. "Unlike other optical retailers, we only carry lenses, so there's no pressure or games to convince customers that they need to buy frames for their glasses."
A longtime optical retail executive, Ihlenfeld opened The Lens Kiosk in Brookfield Square in December, after growing disenchanted with the direction he believes the industry is taking.
"I started The Lens Kiosk because I sensed customers' frustrations at having to discard their existing frames in favor of new and pricey ones every time they needed updated lenses," he said.
"We also work with a lab that has the sophisticated technology to handle high-definition lenses and can fit virtually any frame, including vintage and rimless."
Ihlenfeld estimates that The Lens Kiosk' installation service can be up to 50 percent less expensive than traditional optical retailers charge to add their lenses to new frames.
Public response, he continued, has been overwhelmingly positive to his new venture.
"Aside from the savings we provide, customers appreciate that our technicians can trace their frames, so they don't have to leave them with us," said Ihlenfeld.
Ihlenfeld's goals include expanding to other shopping malls. His kiosk is open seven days a week during regular Brookfield Square hours (10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday).
If you would like to suggest a business to be featured in the Business Spotlight, send an e-mail to firstname.lastname@example.org or call (262) 446-6643.
JUST THE FACTS
BUSINESS:The Lens Kiosk
ADDRESS: Brookfield Square, 95 N. Moorland Road
PHONE: (262) 443-6678
OWNER: Scott Ihlenfeld
TYPE OF BUSINESS: eyeglass lens retailer
PEARLS OF WISDOM: "If you understand and are committed to customers' needs first, then your success rate is assured."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Business spotlight: Brookfield dry cleaner emphasizes efficiency and economy for customers
- Business Spotlight Employees make Brookfield's Half Price Books work in a changing literary world
- Business Spotlight: Shoe Carnival's goal is to make shopping fun
- Brookfield Business Spotlight: Chiropractor takes a full-body wellness approach
- Brookfield business sells, buys 'gently used' children's goods
- Business Spotlight: Return Engagement
- Grasch's continues its family tradition of quality groceries
- Brookfield promotional business advocates useful items, not trinkets
- Company helps people, businesses save on energy
- Karate American encourages healthy body, mind
- Fazio's chocolate shop a second chance at happiness
- Local art gallery boasts diversified collection
- Ballet school helps students move with grace, confidence
- Enhancing Light Cosmetic Laser comes to Elm Grove
- Matt Schultz's search for a franchise was led by the heart
- Retirement just didn't pan out for Pro Cast's owner
- Halen Homes young, but making mark
- Freedom Physical Therapy triples clinic size
- Drove over your cell phone? CPR may help
- Spring Bank risked weak economy but won big