Custom-fit lenses give second life to frames
The Lens Kiosk offers customers specialized service
Scott Ihlenfeld's customer service goal is as clear as the eyeglass lenses he sells.
"Our unique business allows us to be transparent with patients," said Ihlenfeld, owner of The Lens Kiosk. "Unlike other optical retailers, we only carry lenses, so there's no pressure or games to convince customers that they need to buy frames for their glasses."
A longtime optical retail executive, Ihlenfeld opened The Lens Kiosk in Brookfield Square in December, after growing disenchanted with the direction he believes the industry is taking.
"I started The Lens Kiosk because I sensed customers' frustrations at having to discard their existing frames in favor of new and pricey ones every time they needed updated lenses," he said.
"We also work with a lab that has the sophisticated technology to handle high-definition lenses and can fit virtually any frame, including vintage and rimless."
Ihlenfeld estimates that The Lens Kiosk' installation service can be up to 50 percent less expensive than traditional optical retailers charge to add their lenses to new frames.
Public response, he continued, has been overwhelmingly positive to his new venture.
"Aside from the savings we provide, customers appreciate that our technicians can trace their frames, so they don't have to leave them with us," said Ihlenfeld.
Ihlenfeld's goals include expanding to other shopping malls. His kiosk is open seven days a week during regular Brookfield Square hours (10 a.m. to 9 p.m. Monday through Saturday and 11 a.m. to 6 p.m. Sunday).
If you would like to suggest a business to be featured in the Business Spotlight, send an e-mail to firstname.lastname@example.org or call (262) 446-6643.
JUST THE FACTS
BUSINESS:The Lens Kiosk
ADDRESS: Brookfield Square, 95 N. Moorland Road
PHONE: (262) 443-6678
OWNER: Scott Ihlenfeld
TYPE OF BUSINESS: eyeglass lens retailer
PEARLS OF WISDOM: "If you understand and are committed to customers' needs first, then your success rate is assured."
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Business Spotlight: Bowling is about families, including the Posnanski family at Bluemound Bowl
- Business Spotlight: Workout efficiency is stressed at Fitness Revolution
- Business Spotlight: Skiin brings science to bear on cosmetic improvements
- Business Spotlight: Commerce State Bank knows its way around business growth
- No job too small adds up to a full-time job
- Brookfield Business Spotlight: Treat Street founder went from academia to 'Popcorn Central'
- Business Spotlight: At The Gift Shoppe, the products move and the store stays fresh
- Business Spotlight: City Wide aspires to be a building owner's best friend
- Brookfield Business Spotlight: At Salon Medusa, employees stay, and customers come back
- Business Spotlight: Fred Astaire's grace lies behind every step
- Flower design drew event planner back to the business she loved
- Brookfield Business Spotlight: Wilson Center embraces the risks inherent in the arts
- Brookfield Business Spotlight: At Walters', a suit is at its best when it's wet
- Business Spotlight: Sensible Gurus of Brookfield understands that peace of mind is knowing your tech
- Business Spotlight: Cookies by Design
- Business Spotlight: Dianne Gleixner is bringing basket weaving back
- Business Spotlight: Can learning be fun? The owners of The Learning Shop believe it can!
- Brookfield Business Spotlight: With 170 years behind it, Laacke & Joys has a wealth of experience
- Brookfield Business Spotlight: Getting lost is fun in a Rose's dollhouse
- Business Spotlight: Brookfield business employs 'Olive-ology' to meet customers' expectations