BrookfieldNOW.com
search all things local
     

Does Hooters belong in Brookfield?

Hooters, the restaurant chain known for its chicken wings and waitresses in skimpy orange shorts, plans to open on Blue Mound Road next spring.

We'd like to know what you think about having a Hooters in Brookfield. Is this the right type of restaurant for the community...or should city officials try to block it from opening here. Weigh in in our community forum.

Read Comments


Name:
City, State:
Your Comments:

As a ex resident of Brookfield, I am ecstatic that Hooters is finally coming to Brookfield. It is about time. I knew there was going to be significant resistance to the idea. To those that are not thrilled about the idea, please note that the staff that work at the locations near my home do a lot of community service and volunteer to a lot of great causes. Many of the girls are going to college to earn their degrees and secure a bright future for themselves. The notion that Hooters brings down the community is false. Hooters is a great corporate neighbor. The locations down here in SW Florida are appreciated as the Brookfield location will be, once people give it a chance. I went to the Greenfield location for years and always had wished for one inside Brookfield.

- Anthony, SW Florida

This is not the right type of business for the center of Brookfield. Move it to the south where the highway entrance and hotels are.

- Michele, Brookfield, WI

karen from brookfield,

what is your full name and address?

- white trash, trailer park,wi

Hooters is no more of an "adult" establishment than TGI-Fridays or Applebees. The food is good, but not great. The waitresses are dressed in shorts and cut-off tees, but they are NOT strippers or lap-dancers. As far as someone suggesting that this place would fold after a short time of operation, I'd have to disagree. Downtown Milwaukee's spot closed after a few years because the Grand Avenue mall failed to draw in the crowds. The Greenfield restaurant is doing very well, and has for many years. To open a Hooter's in the western suburbs would be another choice among restaurant goers that would definitely succeed.

- Dave, Brookfield

I really feel Brookfield is lowering it's standards. The city has encouraged so many restaurants and as we all know, a good share of them will not be operating in a few years. More empty spaces to add to our landscape!

If Hooters is allowed to open, I'll give them a short time of operation.

- joan carnell, brookfield.WI

What some interesting reading. I was doing a simple Google search on Hooters for stock images for a research project and came across this thread.

People should take the time to actually go into Hooters before they start their lobbying efforts and/or their rants. They will discover that the atmosphere inside is just the same as a Boston Pizza or an Eastside Mario’s.

I was an elected city councillor over 10 years ago when they opened the first Hooters in our city. At that time we had a small group of people that opposed it. Once Hooters informed the public of their policies, staff guidelines, corporate citizenship, charitable support and other business practices – the opposition died down.

When Hooters opened – the sky did not fall in. Crime in the area actually decreased as it brought traffic through the area at times when no traffic existed before. More eyes on the street equal less crime. I am happy to say that we now have three Hooters in our city and they all have scholarship funds and special flexibility and incentive programs that encourage university students to work there.

As a council – we found that people were scared of what they did not know and also that without knowledge, peoples opinions are simply that – their personal opinion based on their thoughts, feelings, beliefs – no actual facts!

Wouldn’t it be great if all this energy went into something like homelessness, starving children or environmental concerns?

Best of luck from Canada!

- Michelle, Canada

I see no reason to disallow Hooters to open. If they want to provide jobs and take the chance that people will want to spend their money there, why not?

- Pedro, Brookfield, WI

Brookfield is not what it used to be. We try to avoid Bluemound Rd. as much as possible. Brookfield will soon be just like Milwaukee. I guess if we don't like it, we have to move further from "the city".

- Amy, Brookfield, WI

Why all the uproar? Hooters has a fine reputation as a respectable restaurant! I've been to several across this country and see nothing so terrible about the shorts and tops the waitresses are wearing. In fact, they're no more offensive than the clothes our young people wear all over this city. We want more business (or so our Mayor and Aldermen tell us). Let's welcome them come to our city,
patronize their fine establishment, and quit acting as though we are better than they are.

- Peggy, Brookfield, Wisconsin

I just read through all the comments regarding Hooter's it seems "Karen" from Brookfield may be a very angry and lonely person and maybe a little on the insecure side. The time and energy being put into this debate is mind blowing..Ald. Berg makes a good point regarding YOUR tax money and litigation. I say "Welcome Hooters"

- Laurie, Brookfield WI

Between the ban on R-Rated movies, the "immoral" presence of Hooters, and you mega churches, I can't wait for the Brookfield (Salem) Witch Trials. And I certainly hope evolution is not in the curriculum.

- Kevin, North Shore

I cannot believe how angry and childlike many of the posts are on this topic.

If the restaurant meets all of the City's various rules and regulations, they should be allowed in. We are starting to get too many empty store fronts in Brookfield.

If you do not like it, do not go. If enough people do not go, they will close. It is very simple.

I respect everyone's opnion on this, as long as it is written in a constructive and adult like manner. Name calling is ridiculous.

- Bob, Brookfield

This topic has become far too complex and emotionally charged to discuss completely in a forum like this, but I will point out a few things.

Hooters first contacted city hall about two weeks after they won the bidding for the bankrupt Pedro's building. The whole notion that there was some massive conspiracy to request their opening in Brookfield is false.

"Adult Establishments" are clearly defined and tightly regulated in city code section 5.04. Hooters does not qualify as such an establishment. Hooters will be (MUST be!) treated like any other restaurant serving alcohol.

The potential location of an "Adult Establishment" (which Hooters is not, as defined long ago) is restricted by the city code section 17.132 which starts by requiring such an establishment to be in an industrial zoned area. Blue Mound Road is NOT zoned industrial, so no such establishment is possible on Blue Mound.

The city can regulate the outside appearance of the building, signage, etc. Given that the chain has hundreds of buildings around the country, they must have figured out what will pass. Given that the location has long been a large restaurant, parking, road access, etc. are unlikely to be issues.

I will wait for the staff report (zoning, legal, licensing, etc.) before making a final decision.

One point you should ask yourself is this: If the city turns down the application and Hooters sues the city for making an arbitrary and capricious decision, how much of YOUR tax money can we spend on litigation? If a few aldermen vote no with the full knowledge of that potential expensive litigation and the chance they will be outvoted, are they showing political courage or just tuning up their resume for the next election?

Scott A. Berg
Alderman, 5th District

- Ald. Scott Berg, Brookfield, WI

You can go to the local high schools or anywhere out in public and see that the girls are dressed more scantaly than the girls at Hooters.

I don't think it is as big of a deal as some people are making it out to be. As long as Hooter's doesn't turn into a strip club, I'm okay with it being in Brookfield.

- Renee, Brookfield, WI

Sorry this is not Hooters related, but I need to know. I recently mailed in my form to city hall to register for filing an absentee ballot. Within 48 hours of their receiving my form, I received a recorded message from the GOP stating "since you have recently registered to vote via absentee ballot, please consider the following..." and they layed out the GOP agenda. How did they know? Has anyone else had this happen?

- Joe, Brookfield, WI

Why not? Have you heard or read about problems at Hooters Restaurants from around the State or Country? Seldom if ever. It is just the close minded perception that people have about the uniforms and business theme.
Get over it.

Would you rather have a turn style location for lousy restaurants that the site is becoming? First a worn out Bombay Bicycle Club, then a worn out Pedros (Twice)! If you do not want your daughter to work there, point them toward the multitude of other businesses in the area.

Hooters will not affect the community in a negative way. Wait until you see how many local charities and organizations hit them up for a gift certificate or donation to assist with their cause. Then you will realize how many hypocrites live in your neighborhood. Wings anyone??

- Todd, Elm Grove

This excuse that teenage girls dress worse than the Hooters girls misses the point. The point is, as a community, do we want a trashy establishment representing us? Do you want that front and center for people to see? Sure, the local dining scene is a bunch of chains, but they are all at least family-appropriate restaurants, and they definitely don't carry the bad reputation Hooters. They are not PG-13 versions of strip bars like Hooters. The next time a business goes under, should we let in any old business, e.g., strip clubs, gun shops, just because they represent tax revenues? Where do you draw the line? What kind of an image does that present? We cannot control what individuals choose to wear, as "Local CEO" moronically proposes, but we can try to influence whether trashy businesses are accepted in our town. Just because other trashy things might be happening in our town does not mean we should passively stand by and allow yet more trash into our neighborhood.

I also love all these non-residents who feel like they should have a say. My guess is that Tony from Hartland is a fat, divorced, marginally-employed, GED earner (who does not know the difference between "there" and "their") who cannot get a woman to look twice at him, which is why he needs to go to Hooters. And "local CEO," if you really are one, why not reveal your real name and your business? Why not use your influence as a "CEO" to bring the trash of Hooters to your city? Then you can proudly stretch a new Hooters t-shirt with your town's name on it over your beer belly. That you have multiple Hooters t-shirts only cements your trashiness even further. I find it hilarious that you frequent Hooters with your family. That you would consider Hooters a family establishment makes your arguments lose all weight. I feel sorry for your family. As as "CEO," you would think you could do better for your family than dinner at a cheap chain like Hooters.

- Karen, Brookfield

My son goes to school within a couple blocks of the proposed location. Unless the Hooters girl's come over to play kickball with the kids, I have no problem with this establishment in my community. Welcome Hooters!

- Joe, Brookfield

I work in an office building in Brookfield( one of many ) and it seems as though it will be a lunch and happy hour success. Hooters has never been a family restaurant, so I don't think they are planning on hitting that market. Unfortunately for the people that don't want it, it appears to be the people employed within Brookfield and not Brookfield's residents that will make Hooters a success in the area.

- Mike Anderson, Brookfield, WI

Wow, as a resident I can truly say that I'm ashamed to have been born and raised in this city. I guess it has come to this, people so closed-minded and snooty that we have to sit here and nit-pick a national chain restaurant. (Oh and by they way, if you think any of the new restaurants at Brookfield Square are "unique" and not a national chain, think again!!! Morons!!!)

Funny too how everyone doesn't want that "trash" in Brookfield!! Believe me, it's everywhere! Try the high schools, hotels, bars, or any given neighborhood in Brookfield. Yes, it's all around you..drugs, prostitution, fighting, domestic abuse...things that are WORTH worrying about. Having a Hooters in Brookfield is not going to hurt.

I'd be willing to bet quite a bit of money that the majority of those opposed to Hooters are also the ones that whine like hell about their property taxes every year. Get over yourselves!!!!

To all the whining women out there, better make sure you know where your husbands are at night, I'm betting they're probably having a few wings, drinking a beer, and enjoying the game...at Hooters...

Ignorance is bliss... they should put that on the "Welcome to Brookfield" signs!

- dave, brookfield, wi

Take a look at what your teen slut daughter walks out the door wearing, or go to her school, better yet a school dance and you will see more skin and soft porn than you would ever see at a Hooters!

Stop trying to set the bar so high Brookfield. The only reason anyone comes their is the mall. Stop acting like you are the upper class. Someone commented that the average income in Brookfield is $77k, someone needs to pull their head out of their butt and realize they are still middle class.

Hooters is a restaurant for everyone and I embrace it. So hopefully your daughters can get a job at you new local Hooters and you don't find them on the pole at Silk!

- Tony, Hartland, WI

WOW Karen, calm down. Just because we do not live in Brookfield doesnt mean we cannot show our support for a business moving to your community.

Yes I am a local CEO, not that is matters and yes I do currently patronize Hooters. My friends and family go to Greenfield, Madison and when boating out on the Mississippi River, go to the one in La Crosse.

Sarah is right on the money. Go have a look at your local high school and see how most of the girls are dressed. The parents of those girls allow them to dress way more revealing than the girls at Hooters. Go concentrate on getting those teenagers to dress properly.

For those that are in favor of the opening of Brookfield Hooters (that has a good sound to it) get ready! this will happen from those I have spoke to.

Oh how sweet it will be to see a billboard along I-94 "BROOKFIELD HOOTERS". Plus I can add another Hooters shirt to my collection.

Strip Bar?
Titty Bar?

You people need to get out more and enjoy life if you think Hooters is a strip bar!.






- Local CEO,

Apparently DocRobbie is so out of touch with the news, that he does not realize that Linens n Things is going out of business - yes, we sure need more of that! If only the same were true of Hooters... So, would you support a strip club moving in, just to say that we have "growth" in this economy? Apparently, you have no civic pride and don't mind your city becoming a haven for trash.

The issue with Hooters is not as simple as the outfits, as Sarah, in all her uneducated wisdom (would it kill you to proofread before you submit your comments?) would like to believe. It has to do with the premise of the restaurant, which is built around exploiting women and their bodies, just like strip clubs.

PS - Sarah from Waukesha, you should not speak about things that you know nothing about. Elmbrook's test scores (which you say we should be so focused on) are above and beyond Waukesha's school district's scores: Waukesha highest score this year was 88%, while Elmbrook's lowest score was 87% (its highest was 96%). Maybe you in Waukesha should concentrate on raising your test SCORES in your schools, instead of sticking your nose in our business.

- Sherry, Brookfield

I think the the girls volleyball team at the local High school are wearing less clothes than the Women at Hooters. This is a great location and will be welcome to Brookfield. you see more skin when you walk into most of the stores at Brookfield Square.

- S.S, Brookfield

First of all everyone who says they dont want a hooters in Brookfield Have you ever been in one? The outfits that I see in there are half of the time better then the ones I see at Brookfield Square and I dont hear any one crying "Oh the Children" because of that. So who cares if the girls wear shorts that could be underwear and the tops are on the tight size. What are you jealous? When you take your daughter shopping at GAP or any of the other stores in the mall I feel like they are 50 times worse. I saw a push up training bra the other day. So before you talk about what kind of place it is look at the clothes you see at the mall and approve your children to wear. Brookfield you are no different then any other city instead of worrying about what business is ocming in to help your taxes you should be worrying about raising your test schools in your schools.

- Sarah, Waukesha

Those of you who do not live in Brookfield should keep your mouths shut, especially if like "Scott" and "Local CEO" (yeah, sure), you apparently haven't learned how to write English correctly. That puts you squarely in the trashy group who patronize Hooters and is worse than the "idiotic" comments put forth by actual Brookfield residents. My guess is that you are fat, ugly, divorced men, and Hooters is the only way you can get some female attention. You are exactly the type of people we do not want. If you are so enamored of Hooters, invite that strip bar to your neighborhood. Your opinions do not matter, since you do not live here.

- Karen, Brookfield

Speaking of "Great Wall of Brookfield", I see the future of brookfield as a giant shopping mall under a dome between Milwaukee and Waukesha. We have to get used to it. Look around Brookfield, we have growth even in this troubling economy. We should welcome business, not try to hinder it. We need more Pick n' Saves, Linens n' Things, and Bed Bath and Beyonds. Bring it on!

- DocRobbie, Brookfield, WI

WOW, you Brookfieldites really think alot of yourselves. Maybe you should put up the Great Wall of Brookfield. If your worried about your cildren being corupted by this business well then don't take them there. As far as your precious cities image, I think some of your residents idiotic comments in here have tarnished your cities image far more than a HOOTERS ever would. I truly believe that the Brookfield woman you posted in here are afraid that their "man" will be sneaking out of the house for some wings and beer rather than listening to the constant nagging from his holier than thou wife.....

- Scott, Menomonee Falls

Bring on Hooters!!

For those not wanting this place, have you EVER been to one? The food is good, the beer is cold and workers are polite. What is wrong with a place that gives you those satisfactions.

Wake up Brookfield, your money and attitude can't buy everything. Looking forward to enjoying some good times at the new Brookfield Hooters.

- Local CEO, Pewaukee WI

I was always told that Chi Chi's translated into Hooters. If so, Brookfield already has had a "Hooters" and nobody made a hoot about that one.

- Confused, Brookfield

The whole "we need the tax money" and "if you don't like it, don't go there" are such ridiculous arguments. If an actual strip club (as opposed to the semi-version that Hooters is - they are both about putting women on display) had won the right to lease the property, would you be okay with that going in, based on those types of rationale? Or how about a gun shop? An "adult bookstore?" The point is, as a city, to some extent we do want to control the type of people who come to patronize our businesses. And there is a reason that those other types of businesses are usually regulated to the outskirts of a city: no one wants that front and center, because it portrays a bad and cheap image of the city and its residents.

That is precisely what a Hooters does for a city: it portrays a trashy image, plain and simple, and it brings in trashy people who will likely continue to ensure that it stays in business. Once we allow it in, there will be no stopping those types from coming to Brookfield. Even if the residents of Brookfield do not patronize this low-brow establishment, there are enough less-than-desirable folks who will come from other areas of metro Milwaukee to patronize it. That is why we, as Brookfield residents, need to make sure the mayor knows how much we do not want Hooters in Brookfield.

I am not opposed to having adult-themed businesses like Hooters exist. I just think that they do not belong on the main commercial strip of a city, as it cheapens the entire area. And sure, Bluemound is a sea of chains, which no one loves, but can you really say with a straight face that the Olive Garden has the same stigma that Hooters does? You'd be kidding yourself if you did.

- Amanda, brookfield, wi

I've heard Hooters has good food, which is fine. However, their name and the fact that they are exploiting women's bodies is oppresive to women, period.

If they change their name and criteria for hiring, I'm fine with the company. We have come so far with so many things in this society that I don't understand how we can still have places with names and hiring requirements like this! For example, we won't allow a name like Sambos for obvious reasons but will allow Hooters. I am so disappointed in my country for this!

By the way, if you think it's because I am jealous of the women that could work there, don't. I have the exact body that they are looking for but when younger, I had too much pride in myself to succomb to putting it on display for immature men to gauk at!

- Beth, Wauwatosa, WI

While not my first choice to replace Pedro's, As a city planner, having Hooters in this place -- sure beats having a vacant building. There is no legal reason to prohibit this restaurant from moving into this space.

My suggestion is ---- if you don't like it and what they suggest or portray...don't go there. The restaurant business is a hard one, typically, 9 of 10 don't make it more than 5 years.....it may be gone before you know it.

What we need to concentrate our efforts on is participating in the City's master planning process to try and guide postive City development.

- A E, Brookfield, WI

ya ba da ba do, OK now if we want to live in the stone age then do. When we moved to Brookfield had I known that people were such snobs we would have bought a home somewhere else. Correct me if I'm wrong but don't businesses pay a fair amount in taxes to our community? We all pay taxes and I think that we should dictate who can live, eat, drink, and have a business in this community. with our economy the way it is I think any thing that generates income even if taxes for the city is fine. Yes, I have been to a Hooters before it is not like the way some portray it to be more sports bar like.

- Flintstone, Brookfield, WI

It's live porn - stop it from coming to Brookfield!

- Cindy0, Brookfield, WI

Oh, please. If the waitresses at Hooters had an iota of intelligence, as AK fan thinks, they would be working real jobs that relied on their brains and not their physical attributes. Since they obviously have no brains and cannot get real jobs, they are reduced to using stripper tactics to make money. Also, if they are that attractive, they shouldn't need to wear those outfits; they would be able to draw in the trashy men without the outfits.

I cannot believe this is seriously being allowed in Brookfield. We are better than this.

- Courtney, Brookfield, WI

How come we haven't heard from our aldermen or Mayor Speaker about this? The only alderman who has had a response is Mellone. We're watching all of you...stand up for Brookfield!! The reason our culture is being eroded is because we're told by so many to stop being prudish and get over these things. We are constantly expected to raise our threshold for trash like this...and are being fed the ridiculous argument that this has no bearing on our 'little kiddies'. Wake up people!!! All these negative messages DO have a negative impact on our culture!!!!! NO TO HOOTERS!!

- d, brookfield, wi

I get the impression from some of those slamming Hooters that they feel threatened by Hooters girls, perhaps because Hooters girls are more attractive (both physically and in intellect) than they are. In short, perhaps you could say they don't stack up to Hooters girls.

- AK fan,

Average household income in Greenfield, where they already have a Hooters: about $44,000. Average household income in Brookfield: about $76,000. I think that speaks for itself. We in Brookfield have better things to spend our money on; let those who want cheap eats served by cheap women go to Greenfield. We do not need you keeping a trashy establishment like Hooters afloat in our neighborhood. And frankly, I do not care if you think that this comment makes me a snob. It is my right to be so, as I actually live here.

And for those of you fellow Brookfield residents who do not want this strip club-lite establishment in our neighborhood, I urge you to join me in writing to the mayor to express your concern. It is not just about the proximity of Swanson school; it is about the type of image this presents of our community. It is one thing for another chain to pop up on Bluemound, but for it to be one that attracts such a low-class clientele is a matter about which we should all be worried.

- Claire, Broookfield

Ditto Jennifer!!! You said it perfectly!

- Mom of 3, Brookfield

Hey Tyrone- I will take the pious remark as a compliment. Listen, I have lived here my whole life. I remember when Bluemound Rd. had Ace Hardware, the Dousman Inn, Granny's Attic, Chris Elliots diner, and Ciro's restaurant. I think there are way too many restaurants and shopping in Brookfield as it is. I realize this is a pre-exsisting building and it needs a tenant but Hooters is not the fit I see for our family oriented community. People can say what they want but a restaurant like Hooters has a certain inuendo that comes with it. You can't deny that. I simply don't see that fitting in to Brookfield. It just doesn't scream family atmosphere to me.

- Mom of 3, Brookfield

Strip clubs are also legit businesses. Should we have one in that location instead? The staff at strip clubs are also paid to be quite friendly to the patrons. Hooters is just a sliver above a strip club.

Any parent who supports his/her daughter working there obviously has pretty low expectations of the daughter. Would you support her stripping? Is it just that she is that unemployable that she has to resort to essentially selling her body?

Hooters is NOT a family restaurant. It is built around the premise of gawking at women's breasts, plain and simple. Any idiots who ignore this and still take their families to these places are just kidding themselves. How do you think this makes your daughters and wives feel? And those who go there on their own just to be chatted up by the waitresses are sad - like the lonely, divorced men who patronize strip clubs. If there were a restaurant chain that had scantily-clad male waiters wearing only Speedos, do you think these fat, unattractive, white trash men would be calling it a "family restaurant" like Hooters and taking their families there? I doubt it. It probably wouldn't make them feel so manly to see younger, better looking men being friendly with and ogled by their wives.

And those of you like Jim from Waukesha who do not live in Brookfield but feel the need to butt in are more than welcome to invite this white trash chain to your city.

- Jennifer, Brookfield

They should NOT open a Hooters. Society has enough problems.

- Donna, Sussex, Wi

My goodness! Mom of 3 is awfully pious, but those who refer to Hooters as a "family restaurant" are really out of touch with reality...unless they have a family that is far removed from the mainstream. It's surprising that such an innocuous place would arouse such controvery! I wonder if M of 3 is one who hollers for "freedom of choice"?

- Tyrone, Elm Grove

YEAH TIM! Put 2 in West Allis, one on 68th and Greenfield.

- Eric, West Allis

Finally! My whole family loves the food enough even that we pickup food for takeout on the way home from work on busy nights.

Last I checked the servers are in shorts and a tanktops, there not hooking, grinding, flashing, or dancing, they are serving food.

Have you seen what Hanna Montanna wears? Bratz dolls?

Sounds like we need to shut down any school with a gym class for wearing shorts and t-shirts. My gym teacher was HOT when she put it on much less in swim class.

Hooters causes drunk drivers, ROFL. They don't have much of a happy hour, and the prices for drinks will make you drink water. Lets look at someplace like Joes Blue Sombrero who has $3 margaritas during happy hour and a free taco bar.

- Eric, Brookfield, WI.

Well lets see--does Brookfield need a reasonably priced family restaurant? Does Brookfield want to encourage business that would have a positive economic impact on the community? Does Brookfield deserve a corporation that gives millions of dollars to charities both national and local?
The answers are clear, so clear that I need not answer them here in writing.
Anyone who is against this happening has more than likely never been to a Hooters restaurant. These restaurants are not adult oriented XXX rated places, they truly are family restaurants, I have seen many families enjoying dinner and sports at many Hooters facilities all over the world.
I will simply offer this scenario, when you and your family are having your next extremely mediocre Italian meal at The Olive Garden, count how many times the waitress comes to your table just to chat, not to see if everything is ok, or to see if you need a coke refill just to chat and in fact does any of the other wait staff stop by your table and say hello? Most importantly does the manager or asst. manager stop by to chat and to see if your experience is a good one?
Bottom line: when you go out to a restaurant to spend your hard earned money in a less than wonderful financial time; you want good food at a reasonable price, and good service, Try Hooters!

- Jim Padovano, Waukesha WI

Some in the area need to take a deep breath. It really is not that big of a deal. It is a fine place to eat, and they have "take-out". So you can enjoy the wings without having to look at the hooters. Pun intended. :)

- SpongeBob, Bikini Bottom

I think it is so white trash. I don't think it fits in Brookfield. Call me snotty - I don't care but I don't want it in my city.

- Mom of 3,

FINALLY! When I worked at Firstar back in the day we loved walking to Hooters at the grand. There were more suits in there then you could imagine. Miller Brewing, Firstar, NML, etc. It was always busy, I'm glad it's coming. This makes for great financial success.

About class, please Speedway has operated in Brookfield for how long now. Yeah, that's class!



- Jeff K., Brookfield - 11 years.

It is a legitimate business. You people need to get over it.

- Robert, Brookfield

The problem is the tacky appearance of the Hooter's chain.

If they are forced to tone that down like other places in Brookfield have been forced to, it won't be a problem.

Bluemound may be a strip mall, but it's far easier on the eyes than most strip malls.

I've been to Hooter's and they're pretty tame and lame actually.
If they didn't associate themselves with women's breasts through their name, nobody would ever go there.

Open a restaurant EXACTLY like Hooter's and call it Bill's Place and you would be bankrupt before the end of the year.

- Jay, Brookfield

I don't think there is anything wrong with Hooters coming to the area. The outfits the girls wear is nothing compared to what you see on TV. If you are offended, just don't go to it. Don't try to force any narrow-minded bigotry on others if you are a feminist type.

- Tyrone, Elm Grove

You Brookfield people are really pathetic. Invite more drunk drivers? -Kathy, Brookfield. What do you think Pedro's margaritas do to you, keep you sober? Not everyone goes to Hooter's to get drunk. More smut in the video games (Computer, Xbox, PS3) you Brookfield parents feed your children than there is in Hooter's. Grow up Brookfield!!

- Thomas, Milwauke, WI

Much better than a vacant building along a busy strip. Hooters...is a pretty tame establishment and the food is sub par however.

- Alan, Mt Pleasant

Hooters is kind of gaudy for any community. The proximity to a grade school is a bit over the top. Gee, big surprise that Speaker didn't comment on this.

- Anonymous, Brookfield, Wisconsin

I love the idea of having a new place to hang out with the co-workers afterhours for a few drinks. I think it's a great idea.

- John, Brookfield, WI

How does one draw the line on what keeps Brookfield classy or not? McDonald's can't show its recognizable symbol of golden arches, businesses are too brightly painted, stores are denied opportunities because Brookfield has standards to uphold.

Hooters dominant color is Neon Orange - is that too bright as well. Will paint themes have to be muted and maybe no sign again?

I do enjoy Hooter's food and the fun I get out of it when I go with my friends, so power to Southeastern Wisconsin getting another location. I guess I just never thought Brookfield!

- Sarah, Waukesha, WI

Absolutely NO Hooters in Brookfield. I hope the city officials will do everything possible to prevent this from happening. All we need is more drunk drivers on the roads in Brookfield!

- Kathy, Brookfield WI

Some of these comments are hilarious! Come on its just a restaurant, you see more skin walking around Brookfield square. In fact the provocative images on the sides of Victoria Secret stimulate me more than a bunch of girls in tank tops and short shorts.

- Jacob, Brookfield, Wi

I often work in the area of Brookfield and would be outraged to have that kind of restaurant smack dab in the middle of that business district! I think it is exceptionally inappropriate. However, I believe it is also the right of the restaurant to open where they see fit. I just hope that no one goes and they have to close down.

- D Smith, West Bend, WI

OMG, WHAT ABOUT THE CHILDREN??!? Please, people. Get over yourselves. I'm pretty sure even your spoiled, sheltered, snotty, judgemental kids (because that's what you're teaching them) have seen women in shorts and tight tank tops before.

As for "Employed" and your assertion that everyone in Brookfield is educated and has a career, who exactly do you think is waiting on you at the bars, shops, and restaurants that you've deemed acceptable for Brookfield? MBAs? (Not to mention, your use of unnecessary quotation marks belies your purported education and suggests that you, in fact, have only jobs not careers.)

Personally, I don't care one way or another about Hooters. I just find it laughable that in the current economic climate, people seem to think a vacant building that invites crime and looks terrible is better than a viable, successful business. But then again, you're the same bunch that doesn't want public transportation to bring people from the inner city to your community because they're probably just going to steal your TV, right?

- Sunny, SE WI

I think it's a great idea. Most of the women in Brookfield are stuck up and ugly, so it would be nice to get some real women to look at!

- Tom, Brookfield, WI

MAYOR SPEAKER-Isn't there something that can be done to prevent this establishment from opening in Brookfield? PLEASE let us know if there is any hope of stopping this crass, sexist, demeaning business from opening in our town. Why are we taking one step forward and two steps back in improving the Bluemound corridor. This is a true shame and a real blow to our families.
WE DO NOT WANT THIS!!!!!!!
And if you are not from Brookfield, why are you commenting? Worry about your own city!

- anne, Brookfield, WI

With the current economy, All business is good business. To deny a restaurant chain an opportunity to grow is just another sign of Brookfield arrogance.

- Ericka, Brookfield, WI

Been there, done that. Wings were greasy, atmosphere over-amped, stary-eyed patrons, dumb bleached blondes shakn' booty, a lota fat people, overpriced, nothin fancy about the joint.
I like the Alioto's idea!

- Jim, Brookfield

I think it is a very bad idea to have Hooters in Brookfield considering its proximity to Swanson, Wisconsin Hills middle school and some neighborhoods. i think it will attract wrong type of crowd to Brookfield and increase crime rate in this quiet and peaceful city.

- Anonymous, Brookfield, WI

I think everyone is too overly protective of Brookfield. They put it on a level of its own like its River Hills. It's not like Hooters is a Strip Club! It's a restaurant where women wear somewhat revealing clothing, have some of you seen our High Schools and even Middle Schools, parents allow kids to dress more revealing than I have ever seen in my lifetime, is that Hooters fault? Don't think so. People say, "its by a school" well if the parents are taking their kids whom are in elementary school there then we should talk to their parents.

- David, Wauwatosa

No this is a bad bad idea. We don't want the cliente that comes with the name in Brookfield. It's too trashy. Hooters has its place but not in this community.

- Chris S, New Berlin

With all that our community leaders do to try to make Brookfield a desireable, upscale, famiy oriented community, allowing a Hooters is definitely a step in the wrong direction. Its tacky and trashy. I'll be surprised and disappointed if our city leaders allow it. Come on Mayor Speaker, don't let our community down.

- Heidi, Brookfield

Brookfield has, hands down, the worst traffic flow pattern along Blue Mound Road that I have ever seen. You cannot turn into...or get out of, 70% of the stores. And your worried about a new business with orange awnings and big busted chicky-babes serving greasy food? Good God Brookfield--pinch yourself till you wake up!

- Samantha, Fox Point

I feel terribly sorry for the youth of your community being raised by closed minded, judmental individuals like yourselves. What happened to teaching your children about loving others and embracing change? I feel sorry for many of you that have children that will be entering their teenage years because your inflated egos and sense of morality are going to be in for quite a shock if something as silly as a Hooters in your neighborhood bothers you. Ignorance is bliss, but how many of you have researched Hooters of America or even visited one to learn about the type of service provided. Have any of you taken a moment to learn about all the community service work and national donation work that Hooters does. Let me answer that, of course you have not. I grew up in a much wealthier community than Brookfield and dine with many of my professional and intelligent friends at Hooters. I also had a daughter that worked there and loved her job while earning money to help pay for her college education. To set your mind at ease, none of us have turned into trash. I must let you know that the best part of this story is that I am a woman!

- LC, Southern Wisconsin

Hooters is as low-class as you can get. You cannot equate shopping at Aldi and eating at Hooters. Shopping at Aldi means that you appreciate a good deal. Eating at Hooters likely means that you, like Adam from Milwaukee, are so uneducated that you have not learned proper grammar, or like Diane, are so pathetic that you are willing to allow your husband drag you to a place where he can ogle women younger and more attractive than you.
And to reiterate sentiments already expressed below, those of you who do not live in Brookfield and are in favor of Hooters are more than welcome to bring that white trash restaurant to your city.

- brookfield, brookfield

Any woman who is saying that they shouldn't have a hooters is just jealous of the women working there. Also plenty of women in bars do wear less clothing then the hooters girls. Plus Brookfield doesnt project a high class image anyway, if you go on craigslist you can find many prostitutes working out of the hotels and homes in brookfield all the time. That and there are a lot of swingers in the area.

- K. B., Brookfield, WI

No objections to "waitresses in skimy orage shotrs", but less then thrilled with the poor quailty of food served. No need for another medicore place to eat.

- Jim, Brookield, WI

Brookfield is not even that classy. There is lots of trashy establishments. It makes me so furious when people act like they are so superior to just because they feel that things don't fit into their close minded ideals...This is a normal lunch and dinner place and many business executives will have lunch here. The business parks in Brookfield are an important part of the city's economics.

- Adam, Milwaukee, WI

Hooters will bring jobs to the area? Get a clue, do you think the people of Brookfield need jobs like Hooters?!? Most of our community has actual " careers" and an education... We all have great jobs, that's why we live in Brookfield. Morons! And the people who would eat there would be the trash trucking in here from other cities... Seriously... can you see any of us with class going to a business lunch or family dinner at Hooters? I didn't think so.

- Employed, Brookfield,WI

Since when were children allowed out of school to walk over to a Hooters! They can go to the beach (any beach) and see nearly naked women or have them walk by VS in the malls and see models dressed VERY scantilly. Children AND men can even go into VS and "touch" the delicates! Just keep your children out of the "adult" restaurant and there won't be any problems. They have great friend oysters. And they are in cities (in very nice areas) all over the country. Capitalism at its best!!!!!!

- Diane, Brookfield, WI

I'm so glad I do not live with you stuck up, Holier-than-thou, let's put on a good front but let ANYTHING go on in the background, Brookfield snobs. Hooters does not equal a trailer park and more of you probably shop at Aldi's than want to admit it. BTW, there are trailer parks for millionaires also.

- John,

Yuck! I don't think this is the image Brookfield wants to project. I have 3 teenage boys and do not like them being encouraged to think of women in this derogatory way.

- jackie Kuhn, Brookfield, WI

I've been to Brookfield and there's definitely a complete lack of attractive women. Bring on the Hooters!

- Pete, Chicago

You people are Idiots. Have any of you ever even been to a Hooters? The waitstaff wears more than most patrons at any other bar. Or seen the type of communities they are in around the country? I'm not sure Schaumberg, IL would qualify to be a "trashy area". It's one of the bast commercial areas around Chicago. And lets face it, that is what Brookfield is to Milwaukee. Let them open. Give them a try if you haven't been to one. You may find something much different than what you think you will see.

- Idiots, Brookfield,WI

I knew this would happen....first it's Aldi's and now the unthinkable...Hooters! Come on Brkfld, you took a beating on the Aldi's debacle. Show some fairness here and welcome some hooters to town now. Really, with the Bluemound Road mess who will notice anyway.

- Bob, Brookfield

My husband and I have lived in an upscale part of Brookfield for 17 years, and own a business in Brookfield. We are both looking forward to Hooters opening.

- Diane, Brookfield

The issue is not whether Hooters will succeed or not. Our citizens need to realize that we’ve already allowed our local boards and committees to decide what’s best; large corporations and their affiliates. If the issue was really what the community wants, then the construction on Calhoun road would have never passed.

- Nick S, Brookfield

Here we go again, over reacting. Swanson School is not "right across the street" from the proposed site for Hooters as some would have us believe. The waitresses will not be soliciting business on the corner. Children will not be going on field trips to Hooters. If people want to live in a bubble...well, I don't have a suggestion as to where that would be. People, look to your own houses first and find something important to worry about!

- kids mom, Brookfield, WI

I think this is excellent. I have always liked their wings, but they are probably not as good as Leff's. However, I think the trade-off for nice looking talent is well worth it.

- Nick Portainta, Brookfield, WI

only if men could walk around in speedos

- Sheila Gardner, Brookfield Wisconsin

No way should a Hooters be allowed on Brookfield. I will keep my Snobby, self righteous, tax paying nose up high in the air on this one. My nose will be so high up it'll be in the clouds. Brookfield citizens work hard and have every right to decide what is brought to our town. Bring trash to your own town, leave it out of ours. If I am stuck up for not wanting this garbage in my town, then so be it. All this attracts is trash. We have Champs available for watching sports, and if you want wings drive yourself to BW3's. Hell why don't we add a trailer park, an apartment complex that accepts only rent assistance, a planned parenthood, and a HOBO store? Lets class up Brookfield ladies and gentlemen! Soon all of the "money" in Brookfield will be fed up and moving out to a community with more class! Myself included.

- NOSE IN THE AIR, BROOKFIELD

I dont believe Hooters should be in Brookfield it generates the wrong kind of atmosphere. Yes, there is a grade school right across the street and when the children ask their parents mom what do they mean by hooters? Is this an owl resturaunt? Why dont you want to eat there mom? Ok, older children can handle it but what kind of message are we giving? It is degrading to women open your eyes people! This resturaunt is being pushed through by men.
Brookfield is a wholesome community, let's keep it that way.

- Anonymous, Brookfield WI

If they continue to allow smoking, as Pedro's did, they'll likely not last long either.

- Jack Lohman, Colgate

I think NOT and I hope our devoted, conscientious city officials agree!
What's next? A trailer park?

Jeri should keep her nose and opinions in Cedarburg.

Stacey, I would think Hooter's would leave some more sexually frustrated. Do you work there or hope to?

- Deb, Brookfield

I don't think that this community needs a Hooters. Doesn't the public get enough exposure to scandalous women who love to let themselves become objectified elsewhere? At Hooters, waitresses are able to truly capitalize off of their "sweets"... provided that they lay 'em on the table at the same time as they place a platter of greasy wings in front of their customers. Hooters just doesn't strike me as polished and refined. Let's get another restaurant in its place. Something new and different that brings charm and intrigue. I feel as though Hooters is an environment that provokes (yes, even moreso than other restaurants) googly-eyed old men, rude comments, and sexual objectivity.

- Stefani, Waukesha, WI

Not if we can help it but then the citizens of Brookfield don't seem to have a say. Aldi's got through.

- Kathy, Brookfield, WI

There is absolutly nothing wrong with a hooters going into Brookfield. And as for it being across the street from an elementary school- give me a break. I guess you had better keep all your little kiddies off the beaches, and away from the pools because the girls are a lot more scantily clad in those places than they are in Hooters. You guys better quit being so snobby or no one will want to come to Brookfield for anything!!!

- Jeri, Cedarburg

All of you people that are bashing Brookfield taxpayers for not wanting Hooters - invite them to your town. We support the city we have a right to say what businesses are located there.

- Kathy, Brookfield



People who are complaining about the "Free Market" ... would you legalize drugs and prostitution? I'm sure those businesses would do very well in Brookfield too! In fact, if not for pesky laws based on morality they'd probably grow tremendously!

The question is where do you draw the line. Hooters is trash, period. But can it be stopped legally? I sure as hell wouldn't want it in my area, but since Blue Mound Road has already been sacrificed to the strip mall gods, it's really not going to hurt much more. Frankly, the fact that it's yet another chain restaurant in a strip mall bothers me a lot more than the fact that it's basically a second-rate hooker show.

Just keep that trash out of Milwaukee!

- Kreksell Soak, Milwaukee

No WAy!! Not in Brookfield--what are they thinking??

- michelle, brookfield

I personally think that if you do not live in Brookfield, pay my taxes, or own a home in this city you should have any opinion on the matter. If we are snobby then fine! Why do you insist on frequenting our city if the people are so snobby and intolerable? Hang out in a different city then... Have them build a Hooters in your own city and trash it up then! We really do not need outside revenue for the city to succeed, we do fine on our own!

- Susie, Brookfield

The only way it would survive is if, the Calhoun Rd/94 on and off ramps go in, easy in and out for the guy that doesn't want his family/wife or friends to see him. Prime property, just not convenient for the Hooter Fans.
Oh and the lipstick'n pitbull hockey/soccer maverick moms of Brookfield won't let it happen! Some other shitty place will go in and not survive.

- Sally, 'Tosa

What about the FREE MARKET?

All the republicans of Waukesha County are whining about free markets all the time, how about you walk the walk and not just talk the talk...

If the place can open and make it, well, that's the market force at work and next to god that the best possible thing, right repubs?

- H. Ters, Bkfld

First off. I enjoy Hooters both for the food and atmosphere. This a a place you can go to by choice. Before people start judging how the girls dress for a job at Hooters, they should first look a how there daughters and in some cases wives dress to go to more public areas such as the mall, local parks, school, etc..
When you choose to dine at Hooters you not only get pretty decent food but friendly service. Something most of the other places I have visited seem to strongly lack. Yes it is a chain restaurant but hey.. Brookfeild appears to be the chain restaurant capitol of Wisconsin.

- L.J., Elm Grove

The only people who object are sexually frustrated themselves. If they could solve that problem, Hooters wouldn't bother them so much.


- Stacy, Brookfield, WI



I certainly believe we do not need a Hooters. Soon we will be another Wisconsin Dells, all junk stores and chain restaurants. Didn't anyone learn a lesson from Chucky Cheese?

I am not a snob, but one more chain? I don't care who it is.

- judy, Brookfield

Oh please...Mamas worried about a place like HOOTERS because of the proximity of a school? Give me a break...its not like the Hooter chicks are going to parade around in front of the school braless to attract new customers for thier allowances! Id be more concerned about all the sex that goes on in the hotels nearby than the Hooters hunnies.

- DaveG, Fox Point

Is this how the people of Brookfield show respect for women?

I think Hooter's is low-class. We can do better.

- Down with Hooters, Elm Grove

Why is everyone talking about 'snobby Brookfield women'... I see very very few here.

Of course there will be some opposed, and of course Hooter's has a right to establish a restaurant here. They have great food for a sports bar. I would say they are a BIG step up from Pedro's. Hooters may be demeaning to some women, but Pedro's should be demeaning to all mexican-americans who have pride in their food and culture!

- Mike, Brookfield

who doesn't like buffalo wings?

- Pete Bittermann, Brookfield

I'll be the first one out front with a big group of women with picket signs.

- Pro Life feminist in Waukesha, Waukesha WI

Not only is HOOTERS a horrible idea, but it also attracts the wrong type of clientele. It is right near the elementary school. As a resident of Brookfield for over 27 years, with parents that were born and raised in Brookfield, our community does not have a want or need for this type of business. The reason Brookfield is viewed as such an outstanding community is because of how we are selective about our community. Brookfield is becoming less desirable and more trashy. It is attracting less than desirable business and customers. I want to move because it is being built up tooooooooo much. Bring on the the trashy customers, lower our property values, and up the crime rate! I can't wait! Great idea.... and if I am hoity toity so be it! I will take my stuck up, snobby attitude and and move it to a community where my opinion and money is more valued!

- k, Brookfield, Wi

I think Hooters will do great in that location. As for the comments about being so close to the elementry school. First off your children should be in school, not skipping out and going to Hooters! Last I checked you dine inside the restaurant. I don't believe the kiddy's are going to be watching for Hooters staff outside. Second off the comment below about your teenage daughters getting the wrong impression on how to dress and act for money, you should really watch what your teenagers are watching on television. I think they get most of their ideas from there. (ie; 90210, the hills, MTV...etc)
Hooters will bring a lot of jobs to that area, and I think whomever works there will make very good money.
GOOD LUCK HOOTERS.
Brookfield...you need a reality check.

- Tina, Sussex, WI

It's about time.
Can't wait for the opening day and awesome food.Already planning our lunches.


- Roger, Brookfield

Bring on the Chicken Wings and Hot girls!!!

You know it is just the typical republican officials that are going to have a problem with it. Thinking that their going to have to change their stance on abortion if thier daughter goes near that resturante!

- Citizen X, Brookfield, WI

ITS JUST A RESTAURANT!!!

loosen up all you uptight houghty toughty rich snobs!

if you dont like it, GO SOMEWHERE ELSE!!!




- Patty, Brookfield, WI

Don't comment if you've never eaten at one-the wings are great! I'm amazed at what people get their undies in a bunch over. The over-offended drive me nuts. Always seems to be the same few who try to ruin things for the masses. Lighten up and enjoy some good old Americana (you may actually enjoy yourself-gasp!)

- Julie, Brookfield, WI

Why not? Good jobs, good food and a new sports bar restaurant. What is different from a Champs other than the name?

- Bob, Brookfield, WI

Great, Pedro's crappy food will now be replaced with Hooter's crappy food.

- Joe Six Pack, Brookfield, WI

'bout time Brookfield got a classy joint like HOOTERS! Seriously, you people think this is an issue.

- Jim, Tosa

Hooters would be a excellent addition to Brookfield restaurant alternatives. It is a well-run business, a favorite of my daughter, a junior at BCHS. It's reputation has been amplified by folks who I can only assume have never patronized the restaurant.

- greg, brookfield, wi

Absolutely....!!! Hooters is a great restaurant, and deserves the same chance as any other national chain to establish a presence in the western suburbs. If people object to the "attire" worn by the wait staff, then they certainly have the option not
to patronize such a business, but I have taken my family there many times and enjoyed the outstanding food and atmosphere they offer.

- Glenn S, Waukesha

excellent opportunity,good sports watching, excellent food.bringing more taxable profit then most establishments.

- Robert E Ruska, brookfield , wi

Why not? Good food and good fun all in one place. Everyone that has a problem with this should get a life!

- GMAN,

Aldi, Hooters. Go ahead trash up Brookfield. Make the property values go down.

- Luv Wings, Hate Hooters,

I don't want my son to think that's an appropriate way to look at women. I don't like the idea of it being in such an obvious place. If you wanna stare at womens bodies go to a strip club.

- Tricia, Waukesha wi

I think it is fine. What is the problem? I personally love the wings.

I have even taken may family there and not once has there been a problem. It is NOT like it is a corner bar which we have too many of but no one utters a word about that. It is a place to get something to eat and enjoy the game.

If it is the way they the women are dressed. I have seen more seductive clothing on women at the malls. Hey that is an idea. Let's close down the malls too. Whatever people need to relax or move to a communist country if they want everything to regulated.

- Jason Marx, Wauwatosa, WI

I'd rather have a Tilted Kilt!

- Tony, Menomonee Falls, WI

Since H(.)(.)TERS owns the property, shouldn't they be able to open their restaurant as they see fit, as long as they abide by the same rules as any other restaurant chain?

Peeps in Brookfield seem kind of weird to me...

- Magic Man, NW Wisconsin

This "no Hooters in my backyard" argument brings back mammaries.

Brookfield, the city of chains. As soon as Hooters parks one of those Nascar replicas in their lot on a bustling Brookfield weekend, every 3-15 year-old boy is going to be begging their parents to take them there. On that same day, our Brookfield Betties will have to either swallow their pride and stomach what middle class Wisconsin loves, or they'll have to explain to their children why they object to the nationwide success of adolescent innuendo promoting bar food.

- Jim Nazyum, Brookfield, WI

so what is the big deal

swanson kids going to hooters for field trip to get a hot dog?

- jim, new berlin

There is no reason to block Hooters from Brookfield. Its plain and simple to me; if you disagree with the idea of this restaurant, then don't go! There are plenty of people who have no problem with it. Not every establishment can/will be a library

- Michael, Your Neighbor, Wi

THIS is an issue we NEED to discuss??!!! My brain actually slowed down to think about this. I'm not surprised though, Brookfield types like to get caught up in the trivial things. Yay for Hooters.

On to bigger things...(no pun intended).

- Adam, Milwaukee, WI

Ohhhhhh Yeaaaaaaaaaaaaaa!!!!

HOOTERS BABY!!!!

Bring it to Brookfield!!!

- Marcus, New Berlin, WI

Its a fricken restaurant and you snobby pathetic women in brookfield need to get a life you take your kids to brokfield square dont you, and you pass victoria secrets dont you, than hooters is know different stick to your noses stuck up in the air and your coffee clutches and grow up and oh know they might go to the school and do somethiong harmful give me a break!!!!!!!!!!!!!!!

- dawn, west bend

great news! welcome hooters!

- jim, muskgo, wi

Who cares about Hooters....

I get a laugh out of all the comments below deriding another national chain. Guess what.... YOU LIVE IN A SUBURB!!! Brookfield is just another endless sea of subdivisions, strip malls, and big box stores that can't be distinguished from any other suburban nightmare in America. You want uniqueness or local business??... try the city or a small town.

- Jeff, Milwaukee

Pleasantville, I mean Brookfield, needs to move there elementary schools because in breaking news, there is a 10x10 garage 3 blocks down the street that is still painted with lead-based paint.

- Will, Whitewater, WI

Hooter's in Brookfield? My Brookfield's class has slid far downhill. When Hooters fails there, and it will, Aliota's should consider coming back to the area and re-establishing themselves as the premier restaurant they once were.



- Brad, Waukesha County

Give me a break. This deserves a special section for people to sound off on? If we're going to make a deal about this restaurant, what about the extremely provocative displays at Victoria's Secret at the mall? Everytime I have been to Hooters, I have been disappointed by the food and by the wait staff.

- Homer, Springfield

It's about time this stuffy community had some fun.

- Randy, Racine

This kind of establishment is not what our community needs. It is disrespectful to women, and does not contribute to our community in any productive way. It's not a good representation of Brookfield and it isn't familhy oriented. I say H-no!

- Valerie, Brookfield, WI

I'd love Brookfield to have a Hooters. The only things that keeps me from going everyday is that I have to either drive 40 mintues to Greenfield or 40 mintues to Madison. I'd prefer one to be in Oconomowoc, but if Brookfield is as close as I can get it... do it.

- Ken Stuettgen, Oconomowoc,WI

For God's sake, Brookfield, GROW UP! Hooters is just another restaurant. The waitresses wear t-shirts, and hot pants, and their legs are even covered as the wear hose. What is wrong with you people? Do you cover the eyes of your children everytime a girl or woman passes by them, wearing shorts and a t-shirt during the summer? Do you ban your children from going to the pool or the beach? HEAVEN FORBID, that your children see a woman in a bikini!!! Hooters, the waitresses have more clothes on, than one wears at the beach! You people have too much time on your hands, worrying about how restaurant waitresses are dressed, and whether your McDonalds has Golden Arches, and forcing your Moreland Road McDonalds to look as if it has two stories, just to make you look happy. Sounds like, if it were up to me Brookfield residents, the waitresses at Hooters should be wearing skirts or dresses tha come down to their ankles, and Babushkas on their heads. Brookfield, worry more about how to get the radon out of your water, and your water shortage!!! This is the real world, Brookfield, and not CANDYLAND!

- WK, Oak Creek, WI

A Hooters in Brookfield? Why that's perfect. As trashy as Brookfield has allowed the Bluemound Road area to become, a Hooters is the high jewel in the crown of trash. It says SOOOO much about Brookfield as a community, a style and an attitude. A match made in heaven.

With all the "Look at Me McMansions" in town and the shallow materialism of the residents, Hooters represents a step up in culture. Way to go Brookfieldians! Congradulations!

- jl Morgs, Milwaukee, WI

Can't wait! Will give us business professionals a good alternative to entertain outr out of town customers.

- Joe T., Brookfield

You seriously think this is going to go through? In the city that tried to keep McDonald's from using the Golden Arches when they remodeled their Moreland Rd restaurant? In the city that had a fit over the La Quinta's two tone paint job? I won't be surprised if I see picketers next time I drive past there.

Mind you, Hooters isn't the type of place that I would go to, and I don't quite agree with having wardrobe malfunctions waiting to happen as waitresses, but I also believe in live and let live. But, as I said above... no way this gets approval.

- Dan, Greenfield, WI

Oh great another place for NASCAR loving republicans to hang out in wisconsin...like we don't have enough already.

God Forbid what a restaurant could expose you precious spolied children that they can't see on the 200 plus channels on tv or all porn sites they can access with the computers in their rooms with the high speed internet

- Jim, New Berlin, WI

Hooters is really no big deal. Its just a restaurant. I have gone a few times but don't think the food is all that good so haven't been in a long long time.

Still its no big deal. There are many many other restaurant options in that area. If hooters is not your thing then don't go there.

- Mark Crawford, milwaukee wi

I will welcome Hootiers with open arms!!!

- Suburan Resident, Wi

Who are you going to find to work there?... Not to much to choose from thats for sure... This may become my only objection...

- Brandon, Phoenix,AZ

Lighten up, Brookfield. They won the bid fair and square so let it go. It's a restaurant with a gimmic. Political correctness is going too far in this country and these kinds of reactions just make it worse.

AND, for those who say Hooters is disrespectful to women, here's a brilliant idea...don't give them your business. I think they may survive without your prudish money. It's so disrespectful that I'm sure there will be no females working there. Lighten up and live a little.

Whether you like it or not, Bluemound Road is one of the largest retail roads in the state - that brings great revenue into your posh little suburb. If you don't like it, move.

- Tim, Germantown

I think everyone is making a big deal out of nothing!
The news people are trying to make a big stink over this.

I stayed at Hooters casino in Las Vegas this year and there was nothing wrong with it.
The girls, of course, wear the skimpy outfits for work. That is their call tag for the place. BUT, they do not walk around outside with these outfits on, coming or going from work, and Las Vegas is alot warmer than it is here!

It's location, close to an elementary school, will not even be noticed.
Only if their parents take them in the restuarant to eat will they know about that.
The casino was nothing different than going to a regular restuarant, the waitresses and bartenders were will behaved and there were plenty of security guards to stop anything before it even started. A lot more secure and safe than other local bar/restuarants in the Milwaukee area.

The food was great, the atmosphere was fun,and it would be a nice addition for Blue Mound road.
And by the way, I am 57 years old! Not some 20 something and I still had a nice time there.

- Sheri, Mequon Wi

Hooters is not soft porn. I know for a fact, my daughter is a Hooters' Girl in La Crosse. They are required to maintain an image "The American Girl" their bellies don't hang over their shorts, they wear tights, no runs or holes, clean shoes, socks. Their uniforms must be clean, no butt cheeks hanging out. Take a good look at them, very little jewelry, they smile and provide good service with manners. They are huge fund raisers for Breast Cancer, and other foundations in their communities across the world. They also have benefits, tuition reimbursement, and encourage promotions. Men work there too! If you don't know what you are talking about, soft porn, skantilly clad girls, etc., keep your mouth shut. Find out the facts. Oh yes, those girls work hard!

- Nancy, Waukesha, WI

Not impressed! This is not the kind of restaurant (can we even classify it as one?) Brookfield needs. This is just one step closer to zoning in strip clubs.

- Jen, Brookfield

Having a Hooters in your community won't do any more harm than destruction of of Ruby farm by VK and the front yards of residents along Calhoun Rd. In fact, I think Hooters is what is needed to bring the snobby ego of those in Brookfield down a notch or two.

I'm sure the late Alan Kulwicki would be proud to see another Hooters, the sponsor who got him a Winston Cup championship in 1992, going up in the area.

- AK fan,

This is just a ploy to exploit innocent chickens.

- Brad, Brookfield, WI

Food is marginal at best and the girls are about the same....Very boring place with little excitement..

Popular for batchelor parties in college towns...Otherwise a big waste of time and money.

More excitement at chuck e cheese pizza & fightfest establishments.

- left town a while back, North Woods

I think that Brookfield people need to get their noses out of the air. So it may be close to a school, not like the girls are going to go there. If you don't like the resturant don't go, it is as simple as that. There are people that do like the resturant. So Brookfield stop being so stuck up and get your nose out of the air. Cause you Sh** sticks too.

- Jenn,

ABSOLUTELY NOT!!
Hooters promotes everything that is immoral in this country.
Please keep them out
they will ruin our community and probably our house values

- Barb Clayton, Brookfield, WI

Seems like a perfect fit. They should have no problem finding suitable staff and clientele.

- Mike Hunt, Brookfield, WI

Hooters will be safer than going to Chuck E Cheese down the street. It is nice to have the free market decide by dollars on what places will survive. If you want to eat at Hooters, go and spend your money there.

- Johnny Mack, Pewaukee, WI

I do want a Hooters closer than Greenfield. I wont have to go to South Ridge mall, We can eat and shop in Brookfield.
My girlfriend and her young(now 13yo)and 21yo daughters have been enjoying Hooters food since before we met 4 years ago.
Hooters waitresses are dressed tank top to toe, they aren't revealing anything. You missed the shiny opaque hose didn't you?
Too close to an elementary school? This is a family restaurant, not an adult book store, or topless joint.

The women who apply and work at Hooters are obviously not feeling disrespected or degraded, or they wouldn't work there.

It is still just a restaurant with a nice uniform.


- SteveD, Brookfield, WI

Hooter?! Only if they promise to hire hot young men to walk around in orange shorts and serve food also.

- SR, Brookfield, WI

Hooters is fine. Find something serious to discuss.

- Barry Martin,

It is just a restaurant..come on. There are so many other issues out there that need our attention, not the opening of a restaurant. Some people just have too much time on their hands.

- Lisa, De Forest

this scares you??? Will your preciouis children ever be allowed IN the place???

or ANY place???

I live near a church---and I hate the damn traffic on Sundays.

Isnt this the same kind of whining???

- Miracle617, Brookfield--WI

Booo Brookfield. Brookfield Square is making an effort to up the image and then this is what we decide to add just down the road?? Is there any effort to attract original, local, non-chain restaurants that will be a unique draw? Our family certainly won't be spending our hard-earned $$ at Hooters.

- Amy, Brookfield

Yes, Brookfield needs a HOOTERS, just like any respectable 20th Century suburb!

- Randy Lee, Wauwatosa, WI

A Hooters at that location would look much better than the vacant building that is there now. The last two eateries did not make a go of it. I'm sure Hooters will.

- Mike, Pewaukee, WI

Awesome, we don't have to look at all the snow cows now.

- Ron, Oconomowoc, WI

I have no moral objection to Hooters on Bluemound (close to a school...give a break) other than the fact that it is just another crummy national chain with mediocre food. Support locally owned and operated restaurants and bars. Ignore the chains and they will go away.

- Mark, Tosa

Too close to a school - so what! I'm not too familiar with the shops in Brookfield Sqare, but there's likely a Victoria's Secret, or something close - and you don't have to be 21 to go in there.

- Rick, Racine, WI

Wings! Big juicy glorious wings! YES!

- Ima Boobluver, Brookfield, WI

This kind of establishment is not what our community needs. It is disrespectful to women, and does not contribute to our community in any productive way. It should not be allowed to spoil our positive image.

- Sally Grow, Wauwatosa

Its about time something good happened on Bluemound.....rather than the same old cookie cutter restaurants....same old pasta....overpriced steaks. The people that are saying its toooo close to a school are the same people blaming Kopps for obese kids. It will be a great place to go have some wings...have a few brews...watch some games........BRING ON THE ORANGE :)

- tom, tosa

oh my god !!!
Skip and Buffy will learn about SEX without my telling them what is proper...

I shan't allow them to attend that
establishment.

M

- Miracle617, Brookfield WI

I think it is great!! My buddies and I can't wait for the opening!!

- Adam, West Bend

Yahoo!!! Finally. Best news I have had since the stock market fell apart. I'll take a plate of 25 wings with celery on the side.

Maybe we could get one near Mayfair next .... Keeping my fingers crossed.

- BM, Milwaukee, WI

I think anytime a business opens it great for everyone. This includes jobs that are created and also jobs for the people that supply the restaurant i.e. food vendors, cleaning supplies, snowplowing etc. Some people will always look at ways why a business can't be located there and they are probably the SAME ones that complain about their taxes.

- Steve, Milwaukee WI

OK.
Free enterprise.

- mike, delafield

It is pretty pathetic how the guys are acting in here. It is obvious that you guys can't get a girlfriend or are not married. You sick pigs need to get a life. If you want porn go hang out in the strip bars in Milwaukee. Brookfield doesn't need soft porn like Hooters brings. I hope the city/town of Brookfield have the balls to tell Hooters to go find another location in Milwaukee.

- Joe, Waukesha County

Good News, its a good place to have a beer, but the food is pretty bad.

- Chip, Brown Deer

I hope our city attorney's office is hard at work, doing all they can to keep Hooters out of Brookfield.

We don't need our daughters thinking that it's okay to work in a job where they're employed to flirt and be eye candy for leering men, hired largely because of their sex appeal.

- Jim Hoffman, Brookfield, WI

Welcome Hooters to Brookfield, WI. The restaurant will do fine. It's a nice location for eatery. We need more restaurants, anyway.

- Josie, Wisconsin

Funny that those who are writing from the city of milwaukee on this chat talk about 'garbage' in the community. I'll take a Hooters over a failed school system, out of control crime with ridiculous real estate taxes anyday.

Regarding DUIs...right...because people can't find alcohol anywhere else on Bluemound road.

My advice - if you don't like it, don't patron it. If that many individuals are that upset over it, it won't last 12 months and you'll have nothing to worry about.

- Joe, Brookfield, WI

Get help people, it's a restaurant, if you don't like don't go there. Isn't there more important things to worry about...maybe the ecomony. You should be happy their are companies that actually want to open and hire people.

- Ron Mexico, Waukesha

Brookfield, YAHOOOOOOOOOOO, wish we could get a couple in West Allis!!!!

- Tim, West Allis

My wif and love hooters! Should put one in Delafield

- BK, DELafield

Its called America and free enterprise. People may say its close to an elementary school. So what! I'm a frequent diner at the Greenfield Hooters and you know how many kids I see in there under 16 and not accompanied by a parent... NONE. Its not like the waitresses are nude. They are in shorts and tshirts. I'm sure you people take your sons and daughters to the beach or to a swimming pool and I suppose women there are in bikinis much less than what is at Hooters. What do you tell those people; put on more clothes? So before you object, come down to Greenfield and actually see for yourself what Hooters is really like, not just assumptions and heresay. Again this is America, if you don't like the restaurant or the concept don't go.

- Scott, Greenfield

All we need is another mediocre chain restaurant, and this one that peddles sex with your fries. All we need is another bar, that will require our police to patrol for late night drunks. Bluemound Road is going to turn into DUI alley.
Hooters will NOT be welcomed by our household.

- Barb Shore, Brookfield, WI

Look at the crap the owner of V. Richards got himself into. Look at the crap that went down at Chucky Cheese. If Hooters already bought the property, I am guessing they are going to open. The complainers should go complain about gas prices, not a restaurant where 21 year old+ women wear more clothes than the average teenage girl!!!!

- Joel, New Berlin, WI

I think it will do just fine, and as far as objections go, well you will always have the handful of people who are not going to be receptive to this kind of establishment. Personally I think it is a great idea and am all for it.

- Jason B., Oconomowoc, WI

Kick Butt! There are plenty 18-25 yr. old hot chicks that will benefit from this! and there are plenty in Brookfield!

- Tommy, Waukesha, WI

Every garbage chain joint on the planet has moved onto Blue Mound. Why not soft porn? I can't wait until Brookfield "puts their foot down" by limiting the size of the signage to 97% of what Hooters wants. I avoid that strip like the plague anyway so this makes no difference to me.

- Mr G, Waukesha, WI

The only people that will care are chubby WI women who are jealous and their pathetic husbands who have never "grown a pair"...

- Semore Butts, Franklin, WI

Sound great

- Brett Favre, MN



Oh god. I'm surprised this hasn't happened yet. The state of Brookfield is just plain sad. I would never go to Blue Mound Road unless I had to. If the "people" who are in charge of Hooters read this, rest assured, this'll be one less reason to go near! Down with trash culture!

- Ferkin D'Loop, East Site, MKE

I'm so glad your Aldi's customers will have another place to go!

Close to a grade school? Oh please, that's a week argument.

Snobs.

- fredericka, Waukesha County

My god people, if you don't like it, stay out. Is this really an issue?

- Doug, Brookfield

Beautiful!!!!!!!!!!!!

- SoildChris, Brookfield



Brookfield is already a pretty horrible place consisting mostly of strip malls and chain stores. So part of me doesn't really care. But I'm happy to see that there's still enough of a soul out there to oppose lowering the bar even further. Hooters is about as low-grade as it gets. Wisconsin, even crappy parts of Wisconsin, are better than this. Keep the Hooters out, it's garbage and attracts garbage.

- Foklio Burk, Milwaukee, WI

If you don't like it don't go!!!

- paul, waukesha co.

Who cares.

- me, waukesha

should be a fun fight to watch

- Jerry, Burlington, WI

I think Hooters is actually degrading to women. There are plenty of restaurants in that area. I have only went to Hooters once and thought there food was average to below average. I think Hooter would bring down that area.

- Len, WI

If the community doesn't want it there, the restaurant won't profit, and in the end it'd just be another restaurant that closes down.

People who do not condone the wardrobe (or, more importantly with restaurants--the food) will not give Hooters their money BY NOT GOING THERE. Driving by the building and NOT going in never hurt anyone. Those who are opposed should not try and restrict consumerism by imposing their own personal 'standards.'

- Kyle P., Waukesha, WI

Their proximity to Swanson is not an issue. You see far worse on billboards, bumper stickers, and T-shirts.

Now if the objection was to the quality of the food, then I'd object too.

- Jay, Milwaukee

It's a restaurant. I think there is more problems, esecially with the patrons, at Chucky Cheeses. Stop being so PC

- bill, Genoa City, WI


ADVERTISEMENT

Hype-free, Fad-free Fitness

Fitness Together

Fitness guru speaks

Pete Piranio, fitness consultant and owner of Fitness Together in Wauwatosa, Brookfield and Delafield, gives you tips for staying in shape, getting fit and maintaining your health.

Latest post:
Marquette University

Marquette salutes
local honor students

Marquette University and BrookfieldNOW.com are proud to salute the outstanding students who have made the honor rolls at our local schools. Click on a student's name for a printable honor roll certificate.
Go to honor rolls page

Investing in Education

Foundation has new blog

BrookfieldNOW.com is teaming up with the Elmbrook Education Foundation on a new blog that will highlight the many positive things the foundation is doing for Elmbrook schools, teachers and students.
Latest post:
Scared of Santa

Your best ho-ho-horror shot
could be worth $500!

Educator's Credit Union Some visits with Santa are more frightful than festive - and become the funniest Christmas photos in the holiday album. Share yours in the MyCommunityNOW/MilwaukeeMoms Scared of Santa photo contest, and you could win a $500 Visa gift card from Educator's Credit Union.

Contest details | See the entries

Win a $200 prize package
in football fan photo contest

Green & Gold Fan Frenzy Do you love the Green and Gold? Show us how big of a fan you are by entering our "Green & Gold Fan Frenzy" photo contest. Submit a photo that shows your Pack pride and you could win a $200 prize package filled with goodies from your favorite team!

Contest details | See the entries

CNI ALL-SUBURBAN TEAM

Central football stars

Five Lancers make elite team

The Lancers' defense allowed only 9.8 points per game in 2008, and four members of that unit were named to the CNI All-Suburban Football Team: senior defensive end T.J. Gruman, senior linebacker Matt Upson, senior defensive back Jack Moro and junior nose guard Bryce Gilbert. Junior offensive lineman David Horner-Ibler was also selected for the team.

Profile: Central full of five-star performers
Player of the Year: Greendale's Ben Ericksen
Coach of the Year: Whitnall's Rob Leboeuf
All-Suburban Team (Defense): Player profiles
All-Suburban Team (Offense): Player profiles

Brookfield Prep Sportlight

Prep Sports SpotlightThe sports season is in full swing at Brookfield Central and Brookfield East high schools and, if you're a prep sports fan, we've got you covered in football, cross country and more!

Photo Gallery: East girls basektball
Photo Gallery: Images from the season
Stories: NOW staff's prep coverage
Stories: JS Online's metro area prep coverage
Spotlight on Brookfield
Sky's the Limit Sky's the Limit
NOW sports writer Tom "Sky" Skibosh gives his take on the prep sports scene:
Every School Every Week Every School Every Week
Learn what's going on in Brookfield's public and private schools.
Gas Watch Gas Watch
Find out where the cheapest gas is being sold in Brookfield.
Family Watchdog Family Watchdog
Use the interactive map to see where sex offenders live and work in Brookfield.
Presidential campaign contributions Presidential campaign contributions
Find out how much your neighbors are giving to the candidates.

Data Warehouse: More searchable databases
Where We Live

What a great hometown!

Wisconsin Athletic Club There's something special about living in Brookfield, Elm Grove and Wauwatosa. "Where We Live," a special advertising feature, captures the unique sense our community by focusing on the area's shopping, recreation, entertainment, traditions and landmarks.

Stories: What makes us so special?
Photo Gallery: Images of our community
Advertiser Directory: List of area businesses
Advertisement
Advertisement

CommunityNOW Retail Dynamic Rotating Banner - Requires JavaScript and Flash 8+

Classifieds
Looking for a used car, a new job or a place to live? Search our interactive online classified ads.

Community Ads: Jobs | Cars | Homes
Rentals | Personals | More

JSOnline Ads: Jobs | Cars | Homes
Rentals | Personals | More
Shopping
Yellow Pages
Find goods and services from local merchants in the online yellow pages.

Search