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Von Maur department store to anchor major Brookfield retail center

March 03, 2011 1:31 p.m. | A $30 million Von Maur department store would anchor a planned retail center in the Town of Brookfield, marking the Iowa-based chain’s first store in Wisconsin.

The 150,000-square-foot Von Maur store would be the largest tenant in a 450,000-square-foot open-air retail and office development, said Shawn Lundie, district director for state Sen. Richard Zipperer (R-Pewaukee).

It would be the first new department store built in the Milwaukee area in decades. While some department store brand names, such as Macy's, have entered our area in recent years, they have done so through acquisition of existing department store chains.

Von Maur has cash available to finance construction of its three-story building, which it would own, Zipperer said. Construction on the development is to begin this summer, with the stores opening by the 2012 holiday shopping season, he said.

Additional buildings would be developed by Marcus Corp., one of the development site's land owners, said Bruce Westling, president of MLG Commercial, the project's consultant and listing broker. He said tenants are being lined up for the other buildings, but declined to disclose their names.

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