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Brookfield City News

Cindy moved to Brookfield in 1994 with her husband and three children in tow. It's been a very interesting seventeen years.

Trader Joe's FINALLY slated for Brookfield

Happy Dance! I love Aldi's. I love, love, love Trader Joe's. And it's official. On-the-recent-addendum-to-the-Plan-Commission-meeting-next-Monday-night official. WooHoo!

From that accompanying staff report: In June 2011, the Plan Commission recommended approval of a PDD for “Underwood Crossing”, a proposed retail center including a big box anchor located at 12821 W. Bluemound Road. ... The primary applicant, Ryan Companies, has secured a specialty grocer – Trader Joe’s – as a tenant for Lot 2 of the site, or the outbuilding lot located at the northeast corner of the property.

The developer is requesting more square footage, signage changes, and I think I remember seeing landscaping.

Target and Trader Joe's. Elm Grove is winning big in this new Brookfield location. Brookfield is indeed finally growing the tax base again.

Just keep in mind, though, the project is requiring mucher higher density - up to a third more - than that generally allowed for a regional retail development. Election time is coming around. If this is in line with how you want Brookfield to look as the economy improves, go for it. It's very easy to think the project fine since it's not in my backyard, but as I know all to well, eventually your own backyard becomes a target, (pun intended!) too. 

As developers learn they can always receive this extra density from our government leadership, they will always ask. I still think it's a very slippery slope. Sure a Joe's is exciting news. But at what cost?

Other blogs:

Fairly Conservative for state and national politics.
Cindy Kilkenny for fun stuff like food and travel and photography.

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